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Social Media

Twitter Ads Make Way For SMBs In Australia

Last month, Twitter rolled out Twitter advertising for small and medium businesses in Australia. Prior to its release in Australia, businesses had to spend a minimum of $15K if they wanted to advertise on Twitter making it difficult to SMBs to use th...
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Social Media

LinkedIn Becomes More Like Facebook

This week, LinkedIn launched the ability to create and advertise unpublished posts from company pages. Similar to Facebook "dark posts," LinkedIn's "Direct Sponsored Content" gives advertisers the ability to advertise content in users news feed witho...
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Social Media

Should you publish your content on LinkedIn?

There is no doubt about it - LinkedIn is a powerful platform and a great way to help build your professional reputation. Apart from participating in Groups, LinkedIn's now allows you to publish your content on LinkedIn. But it can take a bit of coura...
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Social Media

7 Steps to Develop a Social Media Strategy

Is your business on social media but struggling to get the right customer engagement levels and increased sales you’re looking for?  Have you set up a presence on most popular social platforms, which you seem to regularly update but aren’t necessaril...
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Social Media

Facebook's new bookmarking feature - SAVE

Earlier this week Facebook announced its new feature  for newsfeed called 'save'. Remember how difficult it was to hunt back a post in history, or search for that music video someone had posted, or re-read an article you had really liked? Well, with ...
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Social Media

Twitter Remarketing using Tailored Audiences

What is Twitter Remarketing? Marketers can now target users who have connected to them outside the Twitter environment through Twitter remarketing, also known as Twitter retargeting or tailored audiences. During the beta testing stages of Twitter ret...
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Social Media

Key Changes to LinkedIn in 2014

LinkedIn have recently made a lot changes since I last wrote about LinkedIn, but as a key platform for business professionals and those marketing to other businesses we thought it  was timely to write about the changes. Here are the key things you ne...
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Social Media

Twitter Etiquette: 15 Things To Remember

New to Twitter? Not sure where to start? Never fear - here’s a list of must do’s we’ve compiled for anyone starting out on Twitter. Quite often we've seen regular users forget these basics too. We've certainly been guilty of it. The key is to respect...
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Social Media

How to Improve Facebook Engagement on your Page?

You may have noticed that as the fan base of your page increases, it becomes more and more challenging to engage your audience. Moreover, with Facebook limiting the organic reach of your posts in the last couple months, it has become even more diffic...
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Social Media

New Facebook Call-to-Action Buttons for Page Posts

Recently introduced Facebook call-to-action buttons are for advertisers who want to promote their page posts. Calls to action enable marketers to set a clear objective for users to take action on. There are 5 actions that you can currently choose fro...
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