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SEO

Make it easy for customers to find you with Google My Business

At the heart of every business are customers. More importantly, having a way where potential customers can find you online. Google have helped make the process of customers finding you a little easier with the launch of Google My Business in June. Go...
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SEO

Why Your SEO Strategy Needs to Evolve

Search engine optimisation has changed significantly over the past few years. So much so, that old SEO techniques have put many businesses at risk. This has lead many to claim that SEO is dead.  The fact is, SEO still exists and it still is important...
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SEO

3 Pillars to Being Found Online - What Every Business Needs to Know

SEO has changed. Irretrievably. It's no longer about keywords, rankings or even back-links. Those days are long gone. Here's what you need to know: There are 3 key pillars to being found. SEO  - which includes the foundational aspects of having a goo...
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PPC & AdWords, SEO

Should you do Google Ads or SEO : The Answer Depends

Why Google Ads is essential for marketing your business online? In this video, we cover off why we recommend starting off with Google Ads and how much budget you should be allocating towards it. There are also some free tips and tricks that will come...
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SEO

Surviving in a World of Keyword (Not Provided)

Noticed a lot of keyword (not provided) in Google analytics? You are not alone. Here's an overview of why keyword (not provided) is increasing and what you need to do be less reliant on keywords and rankings. In October 2011, Google announced it was ...
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SEO

Why Tracking Keyword Rankings Is Useless

For a long time, SEO providers and businesses and have used keyword rankings to evaluate the success of their SEO campaigns. However, reporting on keyword rankings alone is often a poor measure of success. Here's why: 1. Keyword data is no longer bei...
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SEO

How To Fix Your Google Places & Maps Listing

A lot of business struggle to fix their Google Places listing. They get frustrated because they really want to help their customers (and prospects) find them easily. However, months go by. Despite their best efforts, nothing changes. They despair of ...
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SEO

Hummingbirds, Panda's and Penguins - How they Impact on SEO

If you have been living under a rock, you may not have heard about Hummingbird - Google's latest update to its algorithm. It  was officially launched late September but actually rolled out on 20th August. Here's the lowdown of how it might affect you...
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SEO

Google's Releases Penguin 2.0

Yesterday, Google announced it had released another update to its algorithm. The official date of the change was May 22 but because we are ahead of time in Australia I'm calling the change as yesterday for Australian readers. The change is expected t...
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SEO

How to Pick a Good SEO Company

Picking a good SEO company is hard. No matter how well credentialed a business might appear to be, you never know what skeletons they have lurking in the cupboard. Would you choose an SEO company because they had been featured in several high profile...
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