LATEST POSTS

PPC & AdWords

Google Ads: The End Of The Average Position Metric

Google will be removing the average position reporting metric from Google Ads this month. The average position metric has been an insightful metric that many Google Ad users have grown to love. However, Google has decided to bid adieu to this key met...
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PPC & AdWords

Struggling to learn the Adwords game?

My very first introduction to learning AdWords was through multiple videos, which comprehensively explained the whole process from setting up a campaign to its ongoing management. Sitting down and watching how all the individual components of AdWords...
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PPC & AdWords

Google Extended Text Ads Are Now Live

Google’s Longer Ad Text is Now Live. Better Lead Quality for Businesses Effective advertising with relevant search results for user, better leads for business. Google Ads will now have 2 headlines, each with 30 characters, and a long description of 8...
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PPC & AdWords

Google Announces Mobile-First Changes

Last night, at its Performance Summit in San Francisco, Google announced that advertisers would soon be able to make individual bids for Google AdWords for desktop, tablet and mobile. This is in response to internet usage trends globally. According t...
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PPC & AdWords

The Google Search Page Redesign: Fewer Ads, Bigger Ad Spends

Google has changed its search result page, removing ads from the right-hand side and replacing organic results with more paid search listings. You probably noticed the change already, when you search on Google, you will no longer see AdWords advertis...
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PPC & AdWords

AdWords: What if my competitor clicks on my ads?

Last week, I spoke about Google AdWords at a Mortgage Broker workshop when I got asked if Google could tell if someone from the same IP address was clicking on his ads. You could have heard a pin drop! Naturally the guy was worried that someone might...
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PPC & AdWords

Should I hire an AdWords agency or do it myself?

It's a question many small to medium businesses ask. They wonder if it is worth spending money to have someone actively manage their AdWords campaign. I know paying someone else to manage a campaign can sometimes feel more like an expense than a bene...
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PPC & AdWords

Does Google AdWords remarketing work?

Google remarketing doesn't work - according to a member of a LinkedIn group I am in. He'd tried it twice with two different agencies, it wasn't profitable and also thought that as an internet user, he found remarking annoying. Remarketing isn't magic...
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PPC & AdWords

Why can't I see my Google AdWords ads?

A common question I get asked is "why can't I see my Google AdWords ads." We know it can be frustrating if you can't see your own ads. There are several reasons for this. Your budget is too low Budget is often the number one reason why ads fail to sh...
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PPC & AdWords

Does Search With Display Select WorK?

Ever been brave enough to try Google AdWords Search and Display Select? AdWords purists (ourselves included), often recommend breaking Search and Display campaigns into two unique campaigns. The rationale being that: Segmentation gives you more contr...
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