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Marketing

Direct Response vs Branding: Why you Need to Build a Brand?

There's a great debate amongst marketers between branded marketing and direct response marketing. Advocates for brand marketing argue that brand marketing helps keep your brand top of mind - the more familiar people are with your brand, the more like...
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Marketing

5 Ways To Outperform Your Competition

Here at Swoop Digital we like to analyse why some businesses are more successful at getting results than others. We've been looking at two competing businesses - one that has been quite successful in selling its products and is a market leader in the...
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Marketing

Digital Marketing Strategy Before Tactics Please

As a traditional marketer who has transitioned to digital marketing, I am often confronted with hundreds of articles on how to market within specific media (like Facebook, Twitter, SEO, paid search etc). While this is useful and each media have their...
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Marketing

Are You Promising But Not Delivering?

Many businesses make promises but what separates a good business from a great business is their ability to honor the promises that they make to their customers. Let's face it, it is easy to make a promise but it's far harder to keep them. Making prom...
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Marketing

How Much Should You Spend on Marketing

A question I am often asked is how much should I spend on marketing? Unfortunately there is no simple way to answer this question. However, there are some general guidelines which you can follow to help determine your marketing budget. It is our obse...
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Marketing

5 Things You Can Learn From Steve Jobs About Marketing

Having recently finished reading a biography about Apple's Founder Steve Jobs, I thought it was worth while outlining some key lessons on how Jobs took Apple from being good to great. These 5 simple ideas will help any CEO or business owner transform...
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Marketing

Marketing Tactics and the Law of Reciprocity

A recent event that occurred while I stopped at traffic lights reminded me of the book "Influence" by Robert Cialdini. In this book Cialdini gives some great tactics on how to sell and influence. Since marketing and sales are intertwined, I had to ma...
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Marketing

Pricing and Advertising in the FMCG Industry

Pricing in a market with a duopoly is tough - especially for FMCG brands like Coca Cola, Birds Eye and Nestle. Its a vicious cycle Everyone including manufacturers get caught in a vicious cycle. Retailers squeeze brands for promotional spend and bran...
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