Swoop Digital Marketing Blog | Inbound Marketing

Inbound Marketing, Lead Generation

Why CRM Marketing?

19/04/21 10:08 AM

As a marketer, you collect important information with every campaign you release via customer interactions including clicks, views, and purchases from new and existing customers. Customer knowledge is one of the most valuable resources you can posses...

Inbound Marketing, Lead Generation

What is Inbound Marketing?

5/04/21 10:07 AM

Inbound marketing is the business practice of attracting customers by exposing them to content that is specifically tailored to their needs. Unlike outbound marketing, which takes a ‘spray to all fields’ approach, that may result in leads receiving c...

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