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eCommerce

The Australian Shoppers New Path To Purchase for eCommerce

5/07/13 12:23 PM
  This post has been superseded by a more recent post on Australian shopping trends. A few weeks ago, I attended a Google conference where I was presented with some startling facts about the online shoppers' path to purchase. I'd seen the data before...
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eCommerce, PPC & AdWords

eCommerce Remarketing With Google Shopping

3/07/13 1:32 PM
Ever wanted to reconnect with people who visited your ecommerce store but then left without buying or opting in to your newsletter? Now you can! Google have launched a new feature called dynamic remarketing which is available to all e-commerce retail...
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eCommerce, PPC & AdWords

Product Listing Ads Can Now Appear on Google Shopping

13/03/13 11:42 AM
Yesterday Google announced that Product Listing Ads will now be eligible to appear on Smartphones. Now if you are not sure what a Product Listing Ad is, they are simply ads that appear in Google's search results with images and prices displayed. Evid...
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eCommerce

How To Drive eCommerce Sales With Paid Ads | Swoop Digital

16/12/12 5:47 PM
In the first part of this series, we focused on a number of tactics that you can include in your marketing plan to help set the right foundation for your e-commerce website. We discussed that a "build it and they will come" approach no longer works a...
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