LATEST POSTS

eCommerce

The Australian Shoppers New Path To Purchase for eCommerce

  This post has been superseded by a more recent post on Australian shopping trends. A few weeks ago, I attended a Google conference where I was presented with some startling facts about the online shoppers' path to purchase. I'd seen the data before...
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eCommerce, PPC & AdWords

eCommerce Remarketing With Google Shopping

Ever wanted to reconnect with people who visited your ecommerce store but then left without buying or opting in to your newsletter? Now you can! Google have launched a new feature called dynamic remarketing which is available to all e-commerce retail...
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eCommerce, PPC & AdWords

Product Listing Ads Can Now Appear on Google Shopping

Yesterday Google announced that Product Listing Ads will now be eligible to appear on Smartphones. Now if you are not sure what a Product Listing Ad is, they are simply ads that appear in Google's search results with images and prices displayed. Evid...
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eCommerce

How To Drive eCommerce Sales With Paid Ads | Swoop Digital

In the first part of this series, we focused on a number of tactics that you can include in your marketing plan to help set the right foundation for your e-commerce website. We discussed that a "build it and they will come" approach no longer works a...
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