LATEST POSTS

eCommerce

Tons of Traffic But no Sales? Five Ways to Grow Your Online Store

You’ve got a well-functioning modern website. It’s optimised for desktop and mobile. You’ve incorporated the best elements of eCommerce web design into the site, and you also have an eCommerce marketing strategy in place. As a result, your website is...
Read More

eCommerce

Ecommerce Web Design: Considerations When Setting Up Your Online Store

So, you’ve decided to begin selling your products via an online store. Congratulations! It’s a big step, but you’re about to expose your products to a much wider audience than you ever could if you stuck to a traditional “bricks and mortar” approach....
Read More

eCommerce

How to Measure the Effectiveness of your e-Commerce Campaigns

Effective measurement of your marketing campaigns is essential if you want to optimise your marketing spend, improve advertising efficiency and understand the campaigns are profitable and unprofitable. The beauty of an e-commerce store is that measur...
Read More

eCommerce

Should You Start An e-Commerce Store?

  Many Australian retailers have been reaping the benefits of taking their store online while other retailers have been slow to respond. The perceived ease of setting up an online store has meant that the number of start up e-commerce stores have als...
Read More

eCommerce

15 Ways To Boost e-Commerce Sales

Attracting and retaining customers is a common problem for many online store owners.  However, the best and most effective way to boost your online sales is through a well-planned marketing campaign where you have several things that work together to...
Read More

eCommerce

Online Shopping Trends and Stats in 2019 | Swoop Digital

Online shopping is growing, and many retailers have now adapted to the evolving preferences of consumers. They have now adopted a multi-channel approach. Competition from international retailers like Amazon has grown and it is becoming critically imp...
Read More

eCommerce

Consumer Trends & Takeaways For Australian Retailers

Consumer behaviour is changing, and there are important implications for retailers according to Google Australia’s Retail Lead, Colin Barnard. Our expectations of retailers, particularly those who sell online, have altered. It’s important that retail...
Read More

Analytics, eCommerce

Make better decisions with enhanced web analytics for ecommerce

As a retailer it's important to understand your buyers shopping habits and at what stage of the purchase funnel they drop off. Doing so, will help you fix any leaks in your process and help you increase sales. The problem is that many retailers lack ...
Read More

eCommerce

Pinterest for eCommerce: The Gifts Feed - A boon to Retailers

Earlier this month, Pinterest launched its new ‘Gifts Feed’ for product pins. If you haven't come across it yet, here's a preview for you (refer image below). What are Pinterest Gifts Feed? Gifts feed is a collection of rich product pins from retaile...
Read More

eCommerce

eCommerce Conversion Tips: 6 Ways To Lose Sales & Conversions

When you consider the cost of trying to acquire a customer, it's worth taking some time to think about what things might stop potential customers from buying. A case in point is my recent experience of trying to buy some aftershave for my father for ...
Read More
1 2