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Digital Marketing

Can Artificial Intelligence and Machine Learning Make Us Smarter

In September, the Swoop Team attended the Google Partners Summit as part of our commitment to be the best Google Ads agency in Australia to discuss Artificial Intelligence (AI )and Machine Learning. With some fantastic insights provided by Elizabeth ...
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Digital Marketing

Google Partners Summit 2018

In September, the Swoop Team was invited to attend to the First Google Partners Summit in Melbourne. Google revealed exclusive information as well as many new products to come for advertisers. The deployment of these updates has either already taken ...
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Digital Marketing

A Focus on Content Marketing

Life online has never been as dynamic as it is today. Videos and news posts go viral by the minute, only to be sucked into the black hole of the World Wide Web hours later. Shiny new social media networks bravely step onto the scene with another netw...
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Digital Marketing

Facebook Algorithm Changes: 7 Steps To Boost Your Reach

Mark Zuckerberg recently announced that Facebook would be changing its news feed algorithm to prioritise content from “friends, family and groups.” This means that, unfortunately, businesses may see a substantial decrease in organic reach. To ensure ...
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Digital Marketing

How to Generate Ideas for Content Marketing

Having writer’s block is no joke, and the stress is only compounded when you witness the constant barrage of stats and metrics proving just how crucial content marketing is for your reputation and reach online. Even the best digital marketing agency ...
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Digital Marketing

Three Steps to Building a Great Content Strategy

There are a lot of reasons for the massive upswing in content generation on the web over these past few years. Content brings brands together with customers, it can increase conversions, and it costs a lot less (62% less according to DemandMetric) th...
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Digital Marketing

News Flash! Google to charge GST in Australia starting Nov 1, 2016.

  Google has recently announced that it will be charging all its clients the standard GST of 10% applicable in Australia. How does this impact Australian businesses? For businesses with annual revenues over $75,000 AUD who have already registered for...
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Digital Marketing

Should You AMP Your Web Pages?

Late last year, Google announced the ‘Accelerated Mobile Pages Project’ (AMP), an open source initiative aimed at improving download speed of web pages on phones. It was the result of a collaboration between Google and 7 European publishers. After al...
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Digital Marketing

The Digital Marketing Trends of 2016

Digital marketing has always been fast shifting terrain. 2016 will be more of the same as digital marketers try to cater to the ever-growing number of smartphone browsers and shoppers. We already know the following: online shopping on smartphones is ...
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Digital Marketing

Top Skills For Marketers Wanting to Transition to Digital

A fellow marketer recently asked me about digital - specifically about what would be the best areas to focus on if they wanted to upskill. It's a great question - one I am often asked. As a company who is always on the look out for digital talent, th...
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