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Analytics

3 Tools To Help You Improve Your Marketing Effectiveness

Half the money I spend on advertising is wasted; the trouble is I don't know which half," lamented William Lever, founder of Unilever way back in the late 1800's early 1900's. A hundred years on and many advertisers still say the same thing. In fact,...
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Analytics

Strategic Marketing & Measurement With Universal Analytics

A challenge that many businesses face is measuring the effectiveness of their marketing spend - both offline and online. That task may soon get a little easier - thanks to the release of Google's Universal Analytics. Like Google Analytics, Universal ...
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Analytics

How to Give Access to Your Analytics Account

1. Access analytics by going to http://www.google.com/analytics/ and select “sign in” 2. Select your account by clicking on link to your account as highlighted below or the “All Accounts” tab   3. Once you are in your account, click on the admin tab ...
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