Should you do Google Ads or SEO : The Answer Depends

Posted by Carol on 11/04/14 8:54 PM

Why Google Ads is essential for marketing your business online?

In this video, we cover off why we recommend starting off with Google Ads and how much budget you should be allocating towards it. There are also some free tips and tricks that will come in handy while running your Ad campaigns.

Watch the video to get answers to the following questions:

  • How to drive quick traffic to your website using Google Ads?
  • How much time does your campaign need to be refined?
  • When can you expect the best results?
  • How much should you invest in your Google Ads campaign?
  • What are the benefits of tracking?
  • How can you improve your bidding strategy?
  • How should you be measuring success?

Liked it? Don't forget to share your comments with us below.

We've also included a transcription of the video below:

Hi. My name is Carol, and I am from Swoop Digital.

I prepared this short video today to talk about Google Ads and why we often recommend it. It's the first point of call for many businesses.

The first reason is that Google Ads has immediate impact. The ads can show straight away and can get traffic to your website very quickly. So, that would be the main thing. Unlike SEO which can take quite a long time for it to work, and you don't even know if it's working straight away.

But with an Google Ads campaign, there's a couple of important things to really understand.

The first thing is that it can take about eight to 12 weeks to really refine the campaign.

Of course, that is going to be limited by your budget as well, but really in that first, especially in the first month, we're really trying to refine the campaign, discover what works, develop a bid strategy, and really focus on what words are going to convert best for you.

So it can take a bit of time to find that out, particularly if you are on a lower budget. So we find that the best results with Google Ads generally happen after that three-month period or within that three or four-month period. Then, of course, we just refine from there as well.

Now, the other thing is, it's one of the questions people often ask me is, how much should I spend on budget?

Well, the problem with having, you can spend as little or as much as what you like. If you had a small budget, it might mean that you have to run your ads on fewer days because we need to have an appropriate amount of ads streaming in a certain day for it to be able to work and get to see what works. You can always do Google Ads in a really low budget.

Having said that, this is why we recommend for it as well but the beauty of Google Ads is you can spend as little or as much as what you like. You want to be able to go for … You want to be able to have enough data to be able to make decisions on what is happening. It is really about using the budget, understanding what's working, and really getting research and insight into what is working, why it's working, and really understanding that.

And apart from that, you can use the data to improve the content on your website as well because you're getting insight into how people are searching, what they're looking for, and you can work out strategies on how you can actually help them. So that's a really great benefit of Google Ads.

Now, the one important thing and it is crucial impact that with Google Ads, it's really important to have proper tracking in place. And That can be done in a number of different ways. It can be done by a contact form. It can be done by tracking telephone calls, but really the important thing when you're using Google Ads is to get an understanding of what is driving that conversion. And If you don't have tracking measures in place, it's really hard to refine the campaign and to really understand what is working and what isn't.

Otherwise, without tracking, it becomes all about getting clicks to the website and getting people to your website, but it's actually not telling you what is working, what isn't, and that's the important part because it's one thing getting traffic to your website but it's quite another thing to actually get someone to pick up the phone and call you, and you want to know what drives that and what causes that because that is the only way that you can improve.

Once we understand that, we can really focus on the things that work and really focus on then reducing the cost per click, increasing your click-through rate, and increasing that conversion rate. And you know conversion rate is going to be the most important measure of how and the number of leads you get because you really need to be able to … The whole point of it is to get business unless, of course, your goal is brand awareness. Then That's a different matter, but really it's not just about getting clicks to your website. It really is about measuring what's working, repeating more of what's working, and doing less of the things that aren't.

I hope this helps understand a little bit about Google Ads, but if you have any questions, please feel free to contact me at SwoopDigital.com.au.

 

 

 

Topics: PPC & AdWords, SEO

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