LATEST POSTS

PPC & AdWords

Whats New In Google Adwords & How It Impacts You

Google are always innovating and updating. Changes can happen very quickly so it can be challenging to keep up with them. While there always seems to be a lot of buzz about the changes they make to their organic search algorithm, there has also been ...
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eCommerce, PPC & AdWords

Product Listing Ads Can Now Appear on Google Shopping

Yesterday Google announced that Product Listing Ads will now be eligible to appear on Smartphones. Now if you are not sure what a Product Listing Ad is, they are simply ads that appear in Google's search results with images and prices displayed. Evid...
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PPC & AdWords

The Skinny on Enhanced Campaigns

Google AdWords just got a major upgrade with the announcement that enhanced campaigns are coming effective from June this year. Here we give you an overview of what it is and why this change has been made. So What Are Enhanced Campaigns? Essentially,...
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SEO

How To Work Out Why Your Website Traffic Has Dropped

A business contacted us recently to try and understand why their client's website traffic had taken a dive. They were comparing website traffic in Google Analytics for one month this year versus  the previous year. Their website traffic had dropped n...
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Analytics

How to Give Access to Your Analytics Account

1. Access analytics by going to http://www.google.com/analytics/ and select “sign in” 2. Select your account by clicking on link to your account as highlighted below or the “All Accounts” tab   3. Once you are in your account, click on the admin tab ...
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Social Media

How to Share Access to Your Facebook Business Page

In most cases, to provide access to your page, that you want to give access to the person needs to have either: • Liked your page • Be a friend in of yours in your personal profile   Note: Facebook changes these rules from time to time. Because you m...
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Website Design

Tools That Reveal Why Visitors Leave Your Website

Ever get the feeling that your website could be better but not quite sure why?  Your intuition might be right. If you are in that position, it's a good idea to start writing down all the things you believe are not quite right. Your step is to use a f...
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SEO

Google Panda Impacts 1.3% of Search Queries

Google brought in an early Christmas present in the form of yet another update to it's algorithm. This update -  the 23rd in the Panda series impacted about 1.3% of English queries.  The previous version impacted only 0.8% of English queries. The Pan...
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eCommerce

How To Drive eCommerce Sales With Paid Ads | Swoop Digital

In the first part of this series, we focused on a number of tactics that you can include in your marketing plan to help set the right foundation for your e-commerce website. We discussed that a "build it and they will come" approach no longer works a...
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PPC & AdWords

5 Powerful Remarketing Strategies

Re-marketing or retargeting as it is also known, is a powerful marketing tactic if used well. For the benefit of people not familiar with re-marketing, let me first explain what remarketing is. Retargeting is a powerful technique that uses the Google...
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