LATEST POSTS

PPC & AdWords

Show Off Your Business In Google Search

Google have recently announced a new feature where you can show images that highlight your business. Currently in beta, you will soon be able to add images to your regular search ads. The images will appear if your ad is placed in one of the yellow a...
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Website Design

The Need For Speed. Why You Need A Fast Website

Ever been to a website that took forever to load? How long did you wait before you left? Less than 7 seconds? Perhaps you didn't even wait that long. According to one study, when pages take more than 3 seconds to load, 57% of users will abandon the s...
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Social Media

Social Media Planning Tools

In 2008, Brian Solis released what was and is called the Conversation Prism - a visual reference guide of the social media landscape and more popular social networks. Version 4 has just been released. This version has reduced the complexity of the pr...
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PPC & AdWords

Benchmarking Video & Banner Ad Campaigns

A common question for advertisers who invest in banner and video advertising is how can we benchmark and evaluate the performance of our campaign. The critical concern driving this question is: Is what we are doing working? How do we know it is worki...
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Analytics

3 Tools To Help You Improve Your Marketing Effectiveness

Half the money I spend on advertising is wasted; the trouble is I don't know which half," lamented William Lever, founder of Unilever way back in the late 1800's early 1900's. A hundred years on and many advertisers still say the same thing. In fact,...
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Analytics

Strategic Marketing & Measurement With Universal Analytics

A challenge that many businesses face is measuring the effectiveness of their marketing spend - both offline and online. That task may soon get a little easier, particularly for our SEO clients - thanks to the release of Google's Universal Analytics ...
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eCommerce

The Australian Shoppers New Path To Purchase for eCommerce

  This post has been superseded by a more recent post on Australian shopping trends. A few weeks ago, I attended a Google conference where I was presented with some startling facts about the online shoppers' path to purchase. I'd seen the data before...
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PPC & AdWords

Managing AdWords Budgets & Adding New Products To Your eStore

The one thing certain about eCommerce stores, is that product ranges can change dramatically. New products are constantly added and old products are often deleted. When new products are, introduced, keywords are added but marketing budgets stay the s...
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eCommerce, PPC & AdWords

eCommerce Remarketing With Google Shopping

Ever wanted to reconnect with people who visited your ecommerce store but then left without buying or opting in to your newsletter? Now you can! Google have launched a new feature called dynamic remarketing which is available to all e-commerce retail...
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PPC & AdWords

Leverage Positive Customer Reviews in Google Ads

Google recently announced a new feature where you can add customer reviews in AdWords. This means that if you have some positive customer reviews that you would like to highlight, then your review can be added as an extension in your ad. Adding extra...
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