LATEST POSTS

Analytics

3 Tools To Help You Improve Your Marketing Effectiveness

Half the money I spend on advertising is wasted; the trouble is I don't know which half," lamented William Lever, founder of Unilever way back in the late 1800's early 1900's. A hundred years on and many advertisers still say the same thing. In fact,...
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Analytics

Strategic Marketing & Measurement With Universal Analytics

A challenge that many businesses face is measuring the effectiveness of their marketing spend - both offline and online. That task may soon get a little easier - thanks to the release of Google's Universal Analytics. Like Google Analytics, Universal ...
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eCommerce

The Australian Shoppers New Path To Purchase for eCommerce

  This post has been superseded by a more recent post on Australian shopping trends. A few weeks ago, I attended a Google conference where I was presented with some startling facts about the online shoppers' path to purchase. I'd seen the data before...
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PPC & AdWords

Managing AdWords Budgets & Adding New Products To Your eStore

The one thing certain about eCommerce stores, is that product ranges can change dramatically. New products are constantly added and old products are often deleted. When new products are, introduced, keywords are added but marketing budgets stay the s...
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eCommerce, PPC & AdWords

eCommerce Remarketing With Google Shopping

Ever wanted to reconnect with people who visited your ecommerce store but then left without buying or opting in to your newsletter? Now you can! Google have launched a new feature called dynamic remarketing which is available to all e-commerce retail...
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PPC & AdWords

Leverage Positive Customer Reviews in Google Ads

Google recently announced a new feature where you can add customer reviews in AdWords. This means that if you have some positive customer reviews that you would like to highlight, then your review can be added as an extension in your ad. Adding extra...
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Digital Marketing

Bon Voyage Google Reader

A few months Google announced that they would be killing off Google Reader.  The announcement was met with shock and sadness from Google Reader users around the world. I was one of those Google Reader users.  Today, I wish to say a fond goodbye to Go...
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PPC & AdWords

Event Based Remarketing Solutions

A question that I have been asked a couple of times in the last week was if it was possible to define a re-marketing audience based on specific events. This is a common issue on websites that link out other websites and also e-commerce websites that ...
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SEO

Google's Releases Penguin 2.0

Yesterday, Google announced it had released another update to its algorithm. The official date of the change was May 22 but because we are ahead of time in Australia I'm calling the change as yesterday for Australian readers. The change is expected t...
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SEO

How to Pick a Good SEO Company

Picking a good SEO company is hard. No matter how well credentialed a business might appear to be, you never know what skeletons they have lurking in the cupboard. Would you choose an SEO company because they had been featured in several high profile...
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