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Digital Marketing

Should You Include Pricing on Your Website

1/11/13 8:00 PM
Should you put your prices of your services on your website? Or is it better to keep the prices off? For an e-commerce website the answer may be obvious (do it) but for many other businesses this can be a difficult decision. This because many service...
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PPC & AdWords

The Top 10 Mistakes Made in Google AdWords

22/10/13 9:20 AM
We get to audit a lot of AdWords accounts. As a consequence we get to see a lot of the mistakes that people make when using AdWords. Here are some of the most common ones: 1. Poor campaign structure How you set up your AdWords campaign will determine...
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PPC & AdWords

How to Mine Your Search Queries Report For Negative Keywords

15/09/13 7:32 PM
Once you have created your AdWords campaign and added in negative keywords, it's important to monitor which keywords triggered your ad and how this marries up with what a user typed into Google. In reviewing the report you will be amazed at the types...
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PPC & AdWords

How to Add Negative Keywords To Your Campaign

13/09/13 7:22 PM
Adding negative keywords are an essential part of managing any Google AdWords campaign. The problem is knowing how to add them and what keywords you should add. We cover off what type of keywords you should add to your adwords campaigns in a previous...
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PPC & AdWords

Negative Keywords You Should Add To Your Campaign

11/09/13 1:29 PM
Negative keywords are an important part of a good AdWords campaign set up as well as an essential part of managing an AdWords account. So what are negative keywords? Negative keywords are keywords that stop your ad from being triggered in Google. Thi...
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PPC & AdWords

Why You Need To Take Negative Keywords Seriously

9/09/13 11:06 PM
Negative keywords are the cornerstone of a good, well organised and managed AdWords campaign. Unfortunately many advertisers ignore negative keywords in favour of adjusting bids and that is a huge mistake. We always say that the more negative keyword...
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eCommerce

eCommerce Conversion Tips: 6 Ways To Lose Sales & Conversions

15/08/13 12:11 PM
When you consider the cost of trying to acquire a customer, it's worth taking some time to think about what things might stop potential customers from buying. A case in point is my recent experience of trying to buy some aftershave for my father for ...
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PPC & AdWords

Show Off Your Business In Google Search

11/07/13 10:19 AM
Google have recently announced a new feature where you can show images that highlight your business. Currently in beta, you will soon be able to add images to your regular search ads. The images will appear if your ad is placed in one of the yellow a...
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Website Design

The Need For Speed. Why You Need A Fast Website

10/07/13 11:29 AM
Ever been to a website that took forever to load? How long did you wait before you left? Less than 7 seconds? Perhaps you didn't even wait that long. According to one study, when pages take more than 3 seconds to load, 57% of users will abandon the s...
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Social Media

Social Media Planning Tools

9/07/13 1:31 PM
In 2008, Brian Solis released what was and is called the Conversation Prism - a visual reference guide of the social media landscape and more popular social networks. Version 4 has just been released. This version has reduced the complexity of the pr...
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