LATEST POSTS

Social Media

A Close Look at Facebook Custom Audiences & Lookalike Audiences

What are custom audiences and lookalike audiences? As a marketer or advertiser, Facebook lets you re-target your customers with a customized message or offer using custom audiences. All you have to do is upload a list of your offline audience data an...
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SEO

Hummingbirds, Panda's and Penguins - How they Impact on SEO

If you have been living under a rock, you may not have heard about Hummingbird - Google's latest update to its algorithm. It  was officially launched late September but actually rolled out on 20th August. Here's the lowdown of how it might affect you...
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PPC & AdWords

Clever Marketing Guaranteed to Attract Attention

  Want to give your business a boost? Worried that you are getting a lot of visitors but most are leaving without taking action. The said truth is that 98% - 99% of buyers will leave your website without doing a thing. But there is a way to improve t...
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Digital Marketing

Should You Include Pricing on Your Website

Should you put your prices of your services on your website? Or is it better to keep the prices off? For an e-commerce website the answer may be obvious (do it) but for many other businesses this can be a difficult decision. This because many service...
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PPC & AdWords

The Top 10 Mistakes Made in Google AdWords

We get to audit a lot of AdWords accounts. As a consequence we get to see a lot of the mistakes that people make when using AdWords. Here are some of the most common ones: 1. Poor campaign structure How you set up your AdWords campaign will determine...
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PPC & AdWords

How to Mine Your Search Queries Report For Negative Keywords

Once you have created your AdWords campaign and added in negative keywords, it's important to monitor which keywords triggered your ad and how this marries up with what a user typed into Google. In reviewing the report you will be amazed at the types...
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PPC & AdWords

How to Add Negative Keywords To Your Campaign

Adding negative keywords are an essential part of managing any Google AdWords campaign. The problem is knowing how to add them and what keywords you should add. We cover off what type of keywords you should add to your adwords campaigns in a previous...
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PPC & AdWords

Negative Keywords You Should Add To Your Campaign

Negative keywords are an important part of a good AdWords campaign set up as well as an essential part of managing an AdWords account. So what are negative keywords? Negative keywords are keywords that stop your ad from being triggered in Google. Thi...
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PPC & AdWords

Why You Need To Take Negative Keywords Seriously

Negative keywords are the cornerstone of a good, well organised and managed AdWords campaign. Unfortunately many advertisers ignore negative keywords in favour of adjusting bids and that is a huge mistake. We always say that the more negative keyword...
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eCommerce

eCommerce Conversion Tips: 6 Ways To Lose Sales & Conversions

When you consider the cost of trying to acquire a customer, it's worth taking some time to think about what things might stop potential customers from buying. A case in point is my recent experience of trying to buy some aftershave for my father for ...
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