LATEST POSTS

PPC & AdWords

Tracking Mobile Calls With AdWords

Tracking phone calls from AdWords has just become a little easier with the launch of Google Forwarding numbers in Australia. What is it? A Google Forwarding is a special toll free 1800 number that is displayed as a call extension on your search ad.  ...
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PPC & AdWords

New Google Ad Formats Showcases Catalogues & Videos

Google recently launched a new ad format for those business who have video assets and online catalogues. Called engagement ads, the ads show banner ads on various targeted sites within the Google display network which when hovered on, display video o...
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Social Media

Remarketing on Facebook with Website Custom Audiences

Facebook launched a new feature in custom audiences which enables businesses to advertise to people who have previously visited their website or used a mobile app. This means businesses can now use Facebook's advertising platform rather than a 3rd pa...
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Social Media

Why are Less People Seeing your Facebook Page Posts?

In early December, Facebook announced it was putting more "news" in the news feeds rather than displaying more posts from pages. As a consequence, you may have noticed a reduction in the number of people who see your posts.  In fact, some business cl...
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Digital Marketing

Top 10 Digital Marketing Trends 2014

The Digital Marketing landscape evolves quickly - faster than most businesses can digest. Since we live in this space, we make considerable effort to stay abreast of trends so we can stay at the cutting edge and help our clients. Here is a list of th...
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Social Media

How To Measure Your ROI on Facebook

It's not uncommon for businesses to make statements about Facebook. Some of the comments are: "I am not convinced about Social Media." "I've tried Facebook and its doesn't work for me" - this usually after hearing hype about how good it is. There are...
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Social Media

Are Businesses Tracking Social Media Marketing ROI Correctly?

Social media measurement is different to traditional media. With traditional media, tracking ROI has never really been accurately possible. You usually pitch in X dollars on your TV, radio or print advertising and assume by estimated calculations tha...
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Social Media

Facebook Remarketing using FBX

What is Facebook Remarketing? Remarketing or retargeting on Facebook allows marketers to target potential customers who’ve previously visited their website by serving ads to them as they browse through Facebook – it works in a way quite similar to Go...
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Social Media

A Close Look at Facebook Custom Audiences & Lookalike Audiences

What are custom audiences and lookalike audiences? As a marketer or advertiser, Facebook lets you re-target your customers with a customized message or offer using custom audiences. All you have to do is upload a list of your offline audience data an...
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PPC & AdWords

Clever Marketing Guaranteed to Attract Attention

  Want to give your business a boost? Worried that you are getting a lot of visitors but most are leaving without taking action. The said truth is that 98% - 99% of buyers will leave your website without doing a thing. But there is a way to improve t...
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