LATEST POSTS

PPC & AdWords

Where Is The Google AdWords Keyword Tool?

Mid last year, Google retired its keyword tool. It was replaced by a new tool - the Keyword Planner. Don't be fooled - although they sound the same, the keyword planner is quite different. Some things you need to know: You now need to have a Google A...
Read More

Analytics

Universal Analytics Come out of Beta - Are you Ready For It?

A few days ago, Google's Universal Analytics came out of beta. So what? Well for most small to medium sized businesses, it may not mean much. BUT..... If you are using analytics at any level, here are some things you definitely need to know. What you...
Read More

Social Media

Twitter Etiquette: 15 Things To Remember

New to Twitter? Not sure where to start? Never fear - here’s a list of must do’s we’ve compiled for anyone starting out on Twitter. Quite often we've seen regular users forget these basics too. We've certainly been guilty of it. The key is to respect...
Read More

Social Media

How to Improve Facebook Engagement on your Page?

You may have noticed that as the fan base of your page increases, it becomes more and more challenging to engage your audience. Moreover, with Facebook limiting the organic reach of your posts in the last couple months, it has become even more diffic...
Read More

Analytics

How to Keep Track of your Website's History in Google Analytics?

Ever made changes to your website and then forgotten when it was that you actually made the changes? Maybe you (or someone else) sent an email out and got a blast of traffic and then later looked at Analytics and wondered what caused the traffic to y...
Read More

Social Media

New Facebook Call-to-Action Buttons for Page Posts

Recently introduced Facebook call-to-action buttons are for advertisers who want to promote their page posts. Calls to action enable marketers to set a clear objective for users to take action on. There are 5 actions that you can currently choose fro...
Read More

SEO

Why Tracking Keyword Rankings Is Useless

For a long time, SEO providers and businesses and have used keyword rankings to evaluate the success of their SEO campaigns. However, reporting on keyword rankings alone is often a poor measure of success. Here's why: 1. Keyword data is no longer bei...
Read More

Digital Marketing

Know Your Obligations: New Privacy Laws

Early this month, new privacy laws came into effect which affect all Australian business. Apart from introducing 13 new Australian Privacy Principles (APPs), the definition of "personal information" was also extended to include non identifying inform...
Read More

eCommerce

Pinterest for eCommerce: The Gifts Feed - A boon to Retailers

Earlier this month, Pinterest launched its new ‘Gifts Feed’ for product pins. If you haven't come across it yet, here's a preview for you (refer image below). What are Pinterest Gifts Feed? Gifts feed is a collection of rich product pins from retaile...
Read More

PPC & AdWords

Tracking Mobile Calls With AdWords

Tracking phone calls from AdWords has just become a little easier with the launch of Google Forwarding numbers in Australia. What is it? A Google Forwarding is a special toll free 1800 number that is displayed as a call extension on your search ad.  ...
Read More