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Digital Marketing

Know Your Obligations: New Privacy Laws

Early this month, new privacy laws came into effect which affect all Australian business. Apart from introducing 13 new Australian Privacy Principles (APPs), the definition of "personal information" was also extended to include non identifying inform...
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eCommerce

Pinterest for eCommerce: The Gifts Feed - A boon to Retailers

Earlier this month, Pinterest launched its new ‘Gifts Feed’ for product pins. If you haven't come across it yet, here's a preview for you (refer image below). What are Pinterest Gifts Feed? Gifts feed is a collection of rich product pins from retaile...
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PPC & AdWords

Tracking Mobile Calls With AdWords

Tracking phone calls from AdWords has just become a little easier with the launch of Google Forwarding numbers in Australia. What is it? A Google Forwarding is a special toll free 1800 number that is displayed as a call extension on your search ad.  ...
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SEO

How To Fix Your Google Places & Maps Listing

A lot of business struggle to fix their Google Places listing. They get frustrated because they really want to help their customers (and prospects) find them easily. However, months go by. Despite their best efforts, nothing changes. They despair of ...
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PPC & AdWords

New Google Ad Formats Showcases Catalogues & Videos

Google recently launched a new ad format for those business who have video assets and online catalogues. Called engagement ads, the ads show banner ads on various targeted sites within the Google display network which when hovered on, display video o...
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Social Media

Remarketing on Facebook with Website Custom Audiences

Facebook launched a new feature in custom audiences which enables businesses to advertise to people who have previously visited their website or used a mobile app. This means businesses can now use Facebook's advertising platform rather than a 3rd pa...
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Social Media

Why are Less People Seeing your Facebook Page Posts?

In early December, Facebook announced it was putting more "news" in the news feeds rather than displaying more posts from pages. As a consequence, you may have noticed a reduction in the number of people who see your posts.  In fact, some business cl...
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Digital Marketing

Top 10 Digital Marketing Trends 2014

The Digital Marketing landscape evolves quickly - faster than most businesses can digest. Since we live in this space, we make considerable effort to stay abreast of trends so we can stay at the cutting edge and help our clients. Here is a list of th...
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Social Media

How To Measure Your ROI on Facebook

It's not uncommon for businesses to make statements about Facebook. Some of the comments are: "I am not convinced about Social Media." "I've tried Facebook and its doesn't work for me" - this usually after hearing hype about how good it is. There are...
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Social Media

Are Businesses Tracking Social Media Marketing ROI Correctly?

Social media measurement is different to traditional media. With traditional media, tracking ROI has never really been accurately possible. You usually pitch in X dollars on your TV, radio or print advertising and assume by estimated calculations tha...
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