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SEO

3 Pillars to Being Found Online - What Every Business Needs to Know

SEO has changed. Irretrievably. It's no longer about keywords, rankings or even back-links. Those days are long gone. Here's what you need to know: There are 3 key pillars to being found. SEO  - which includes the foundational aspects of having a goo...
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Social Media

Key Changes to LinkedIn in 2014

LinkedIn have recently made a lot changes since I last wrote about LinkedIn, but as a key platform for business professionals and those marketing to other businesses we thought it  was timely to write about the changes. Here are the key things you ne...
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PPC & AdWords, SEO

Should you do Google Ads or SEO : The Answer Depends

Why Google Ads is essential for marketing your business online? In this video, we cover off why we recommend starting off with Google Ads and how much budget you should be allocating towards it. There are also some free tips and tricks that will come...
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Website Design

The Ultimate Website Design Brief

Looking to get a new website designed? Here are some simple tips will help you get the best outcome for your new website. Since you are here, you probably already understand the importance of writing a great brief. Having a brief will save your bacon...
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Marketing

Direct Response vs Branding: Why you Need to Build a Brand?

There's a great debate amongst marketers between branded marketing and direct response marketing. Advocates for brand marketing argue that brand marketing helps keep your brand top of mind - the more familiar people are with your brand, the more like...
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SEO

Surviving in a World of Keyword (Not Provided)

Noticed a lot of keyword (not provided) in Google analytics? You are not alone. Here's an overview of why keyword (not provided) is increasing and what you need to do be less reliant on keywords and rankings. In October 2011, Google announced it was ...
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PPC & AdWords

Where Is The Google AdWords Keyword Tool?

Mid last year, Google retired its keyword tool. It was replaced by a new tool - the Keyword Planner. Don't be fooled - although they sound the same, the keyword planner is quite different. Some things you need to know: You now need to have a Google A...
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Analytics

Universal Analytics Come out of Beta - Are you Ready For It?

A few days ago, Google's Universal Analytics came out of beta. So what? Well for most small to medium sized businesses, it may not mean much. BUT..... If you are using analytics at any level, here are some things you definitely need to know. What you...
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Social Media

Twitter Etiquette: 15 Things To Remember

New to Twitter? Not sure where to start? Never fear - here’s a list of must do’s we’ve compiled for anyone starting out on Twitter. Quite often we've seen regular users forget these basics too. We've certainly been guilty of it. The key is to respect...
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Social Media

How to Improve Facebook Engagement on your Page?

You may have noticed that as the fan base of your page increases, it becomes more and more challenging to engage your audience. Moreover, with Facebook limiting the organic reach of your posts in the last couple months, it has become even more diffic...
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