LATEST POSTS

PPC & AdWords

AdWords: What if my competitor clicks on my ads?

Last week, I spoke about Google AdWords at a Mortgage Broker workshop when I got asked if Google could tell if someone from the same IP address was clicking on his ads. You could have heard a pin drop! Naturally the guy was worried that someone might...
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PPC & AdWords

Should I hire an AdWords agency or do it myself?

It's a question many small to medium businesses ask. They wonder if it is worth spending money to have someone actively manage their AdWords campaign. I know paying someone else to manage a campaign can sometimes feel more like an expense than a bene...
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PPC & AdWords

Does Google AdWords remarketing work?

Google remarketing doesn't work - according to a member of a LinkedIn group I am in. He'd tried it twice with two different agencies, it wasn't profitable and also thought that as an internet user, he found remarking annoying. Remarketing isn't magic...
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Digital Marketing

What keeps Google awake at night?

Speaking at Google Partners Livestream event last week, Lucinda Barlow, Head of Marketing for Google ANZ, said the thing that kept Google up at night was mobile. So why is that ubiquitous device that, according to Google, more people own globally tha...
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PPC & AdWords

Why can't I see my Google AdWords ads?

A common question I get asked is "why can't I see my Google AdWords ads." We know it can be frustrating if you can't see your own ads. There are several reasons for this. Your budget is too low Budget is often the number one reason why ads fail to sh...
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Social Media

Twitter Ads Make Way For SMBs In Australia

Last month, Twitter rolled out Twitter advertising for small and medium businesses in Australia. Prior to its release in Australia, businesses had to spend a minimum of $15K if they wanted to advertise on Twitter making it difficult to SMBs to use th...
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Digital Marketing

Digital Advertising Alert: Is it Time to Go Native?

Digital marketing is moving fast. Constant shifts with Google's algorithm and a reduction of reach in social media platforms like Facebook, LinkedIn and Twitter has meant it is more challenging than ever for content to get noticed. Enter native adver...
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Social Media

LinkedIn Becomes More Like Facebook

This week, LinkedIn launched the ability to create and advertise unpublished posts from company pages. Similar to Facebook "dark posts," LinkedIn's "Direct Sponsored Content" gives advertisers the ability to advertise content in users news feed witho...
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Marketing

Why you need a buyer persona now?

It's the single most valuable marketing tool a business owner can have... And it's totally free! Yet almost every business owner to is NOT using it. I am talking about a customer avatar. You may think it's not that important or that you already have ...
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Social Media

Should you publish your content on LinkedIn?

There is no doubt about it - LinkedIn is a powerful platform and a great way to help build your professional reputation. Apart from participating in Groups, LinkedIn's now allows you to publish your content on LinkedIn. But it can take a bit of coura...
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