LATEST POSTS

Social Media

7 Steps to Develop a Social Media Strategy

Is your business on social media but struggling to get the right customer engagement levels and increased sales you’re looking for?  Have you set up a presence on most popular social platforms, which you seem to regularly update but aren’t necessaril...
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Social Media

Facebook's new bookmarking feature - SAVE

Earlier this week Facebook announced its new feature  for newsfeed called 'save'. Remember how difficult it was to hunt back a post in history, or search for that music video someone had posted, or re-read an article you had really liked? Well, with ...
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SEO

Make it easy for customers to find you with Google My Business

At the heart of every business are customers. More importantly, having a way where potential customers can find you online. Google have helped make the process of customers finding you a little easier with the launch of Google My Business in June. Go...
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Analytics, eCommerce

Make better decisions with enhanced web analytics for ecommerce

As a retailer it's important to understand your buyers shopping habits and at what stage of the purchase funnel they drop off. Doing so, will help you fix any leaks in your process and help you increase sales. The problem is that many retailers lack ...
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PPC & AdWords

Does Search With Display Select WorK?

Ever been brave enough to try Google AdWords Search and Display Select? AdWords purists (ourselves included), often recommend breaking Search and Display campaigns into two unique campaigns. The rationale being that: Segmentation gives you more contr...
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SEO

Why Your SEO Strategy Needs to Evolve

Search engine optimisation has changed significantly over the past few years. So much so, that old SEO techniques have put many businesses at risk. This has lead many to claim that SEO is dead.  The fact is, SEO still exists and it still is important...
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Social Media

Twitter Remarketing using Tailored Audiences

What is Twitter Remarketing? Marketers can now target users who have connected to them outside the Twitter environment through Twitter remarketing, also known as Twitter retargeting or tailored audiences. During the beta testing stages of Twitter ret...
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SEO

3 Pillars to Being Found Online - What Every Business Needs to Know

SEO has changed. Irretrievably. It's no longer about keywords, rankings or even back-links. Those days are long gone. Here's what you need to know: There are 3 key pillars to being found. SEO  - which includes the foundational aspects of having a goo...
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Social Media

Key Changes to LinkedIn in 2014

LinkedIn have recently made a lot changes since I last wrote about LinkedIn, but as a key platform for business professionals and those marketing to other businesses we thought it  was timely to write about the changes. Here are the key things you ne...
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PPC & AdWords, SEO

Should you do Google Ads or SEO : The Answer Depends

Why Google Ads is essential for marketing your business online? In this video, we cover off why we recommend starting off with Google Ads and how much budget you should be allocating towards it. There are also some free tips and tricks that will come...
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