LATEST POSTS

PPC & AdWords

Why can't I see my Google AdWords ads?

A common question I get asked is "why can't I see my Google AdWords ads." We know it can be frustrating if you can't see your own ads. There are several reasons for this. Your budget is too low Budget is often the number one reason why ads fail to sh...
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Social Media

Twitter Ads Make Way For SMBs In Australia

Last month, Twitter rolled out Twitter advertising for small and medium businesses in Australia. Prior to its release in Australia, businesses had to spend a minimum of $15K if they wanted to advertise on Twitter making it difficult to SMBs to use th...
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Digital Marketing

Digital Advertising Alert: Is it Time to Go Native?

Digital marketing is moving fast. Constant shifts with Google's algorithm and a reduction of reach in social media platforms like Facebook, LinkedIn and Twitter has meant it is more challenging than ever for content to get noticed. Enter native adver...
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Social Media

LinkedIn Becomes More Like Facebook

This week, LinkedIn launched the ability to create and advertise unpublished posts from company pages. Similar to Facebook "dark posts," LinkedIn's "Direct Sponsored Content" gives advertisers the ability to advertise content in users news feed witho...
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Marketing

Why you need a buyer persona now?

It's the single most valuable marketing tool a business owner can have... And it's totally free! Yet almost every business owner to is NOT using it. I am talking about a customer avatar. You may think it's not that important or that you already have ...
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Social Media

Should you publish your content on LinkedIn?

There is no doubt about it - LinkedIn is a powerful platform and a great way to help build your professional reputation. Apart from participating in Groups, LinkedIn's now allows you to publish your content on LinkedIn. But it can take a bit of coura...
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Social Media

7 Steps to Develop a Social Media Strategy

Is your business on social media but struggling to get the right customer engagement levels and increased sales you’re looking for?  Have you set up a presence on most popular social platforms, which you seem to regularly update but aren’t necessaril...
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Social Media

Facebook's new bookmarking feature - SAVE

Earlier this week Facebook announced its new feature  for newsfeed called 'save'. Remember how difficult it was to hunt back a post in history, or search for that music video someone had posted, or re-read an article you had really liked? Well, with ...
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SEO

Make it easy for customers to find you with Google My Business

At the heart of every business are customers. More importantly, having a way where potential customers can find you online. Google have helped make the process of customers finding you a little easier with the launch of Google My Business in June. Go...
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Analytics, eCommerce

Make better decisions with enhanced web analytics for ecommerce

As a retailer it's important to understand your buyers shopping habits and at what stage of the purchase funnel they drop off. Doing so, will help you fix any leaks in your process and help you increase sales. The problem is that many retailers lack ...
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