LATEST POSTS

Digital Marketing

Top Skills For Marketers Wanting to Transition to Digital

A fellow marketer recently asked me about digital - specifically about what would be the best areas to focus on if they wanted to upskill. It's a great question - one I am often asked. As a company who is always on the look out for digital talent, th...
Read More

Digital Marketing

When marketing personalisation goes terribly wrong

I love digital marketing. I am a passionate believer in how it levels the playing field for businesses of all shapes and sizes! There are times though when I think marketing has gone too far. An area of concern is personalisation. In most cases it ca...
Read More

SEO

Directories that offer free online listings for Australian Businesses

If you are not an established brand, it can be a little more difficult to improve your visibility online. That's where listing your business on free directories can help. The best one is Google My Business. It's Google's entry level product and it's ...
Read More

PPC & AdWords

AdWords: What if my competitor clicks on my ads?

Last week, I spoke about Google AdWords at a Mortgage Broker workshop when I got asked if Google could tell if someone from the same IP address was clicking on his ads. You could have heard a pin drop! Naturally the guy was worried that someone might...
Read More

PPC & AdWords

Should I hire an AdWords agency or do it myself?

It's a question many small to medium businesses ask. They wonder if it is worth spending money to have someone actively manage their AdWords campaign. I know paying someone else to manage a campaign can sometimes feel more like an expense than a bene...
Read More

PPC & AdWords

Does Google AdWords remarketing work?

Google remarketing doesn't work - according to a member of a LinkedIn group I am in. He'd tried it twice with two different agencies, it wasn't profitable and also thought that as an internet user, he found remarking annoying. Remarketing isn't magic...
Read More

Digital Marketing

What keeps Google awake at night?

Speaking at Google Partners Livestream event last week, Lucinda Barlow, Head of Marketing for Google ANZ, said the thing that kept Google up at night was mobile. So why is that ubiquitous device that, according to Google, more people own globally tha...
Read More

PPC & AdWords

Why can't I see my Google AdWords ads?

A common question I get asked is "why can't I see my Google AdWords ads." We know it can be frustrating if you can't see your own ads. There are several reasons for this. Your budget is too low Budget is often the number one reason why ads fail to sh...
Read More

Social Media

Twitter Ads Make Way For SMBs In Australia

Last month, Twitter rolled out Twitter advertising for small and medium businesses in Australia. Prior to its release in Australia, businesses had to spend a minimum of $15K if they wanted to advertise on Twitter making it difficult to SMBs to use th...
Read More

Digital Marketing

Digital Advertising Alert: Is it Time to Go Native?

Digital marketing is moving fast. Constant shifts with Google's algorithm and a reduction of reach in social media platforms like Facebook, LinkedIn and Twitter has meant it is more challenging than ever for content to get noticed. Enter native adver...
Read More