LATEST POSTS

PPC & AdWords

Google Ads: The End Of The Average Position Metric

Google will be removing the average position reporting metric from Google Ads this month. The average position metric has been an insightful metric that many Google Ad users have grown to love. However, Google has decided to bid adieu to this key met...
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Digital Marketing

Misleading Content – Its Impact on Consumers and Businesses

Whether it is a video title that you see on Facebook while scrolling through your feed or a headline of an article that doesn’t live up to its expectations when you start reading it, we have all come across misleading content when searching the web. ...
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eCommerce

How to Measure the Effectiveness of your e-Commerce Campaigns

Effective measurement of your marketing campaigns is essential if you want to optimise your marketing spend, improve advertising efficiency and understand the campaigns are profitable and unprofitable. The beauty of an e-commerce store is that measur...
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eCommerce

Should You Start An e-Commerce Store?

  Many Australian retailers have been reaping the benefits of taking their store online while other retailers have been slow to respond. The perceived ease of setting up an online store has meant that the number of start up e-commerce stores have als...
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eCommerce

15 Ways To Boost e-Commerce Sales

Attracting and retaining customers is a common problem for many online store owners.  However, the best and most effective way to boost your online sales is through a well-planned marketing campaign where you have several things that work together to...
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eCommerce

[UPDATED 2021] Online Shopping Trends and Stats Australia | Swoop

The impact of COVID-19 on the results of companies in 2020 is undeniable. The ecommerce sector, however, seems to have strengthened with the crisis. With millions of people stopping shopping at malls and now placing orders online, companies like Amaz...
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Digital Marketing

2019 Digital Marketing Predictions: 8 Things You Need To Know

With 2018 over and all its happenings included, 2019 has arrived and with it comes new ideas, concepts, technologies and prospects. You can read our previous blog post on what happened in the digital landscape in 2018 to see how this has helped view ...
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Digital Marketing

Digital Marketing Wrap Up: A look back at the landscape in 2018

What a year we’ve had in the digital space! 2018 has proved to be a year of development and has set the scene to be able to catapult and solidify future ideas, concepts and trends into 2019. So, let’s look back at the year we’ve had:                 ...
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Digital Marketing

Can Artificial Intelligence and Machine Learning Make Us Smarter

In September, the Swoop Team attended the Google Partners Summit as part of our commitment to be the best Google Ads agency in Australia to discuss Artificial Intelligence (AI )and Machine Learning. With some fantastic insights provided by Elizabeth ...
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Social Media

5 Instagram Tips That Will Save You Time And Get Results

For many small businesses posting to Instagram is often at the end of the to-do list and is done without much thought of a strategy and the real impact it can have on brand awareness. We have put together some tips and tricks to make sure you get the...
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