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Digital Marketing

A Focus on Content Marketing

Life online has never been as dynamic as it is today. Videos and news posts go viral by the minute, only to be sucked into the black hole of the World Wide Web hours later. Shiny new social media networks bravely step onto the scene with another netw...
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Digital Marketing

Facebook Algorithm Changes: 7 Steps To Boost Your Reach

Mark Zuckerberg recently announced that Facebook would be changing its news feed algorithm to prioritise content from “friends, family and groups.” This means that, unfortunately, businesses may see a substantial decrease in organic reach. To ensure ...
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Digital Marketing

How to Generate Ideas for Content Marketing

Having writer’s block is no joke, and the stress is only compounded when you witness the constant barrage of stats and metrics proving just how crucial content marketing is for your reputation and reach online. Even the best digital marketing agency ...
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Digital Marketing

Three Steps to Building a Great Content Strategy

There are a lot of reasons for the massive upswing in content generation on the web over these past few years. Content brings brands together with customers, it can increase conversions, and it costs a lot less (62% less according to DemandMetric) th...
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Digital Marketing

News Flash! Google to charge GST in Australia starting Nov 1, 2016.

  Google has recently announced that it will be charging all its clients the standard GST of 10% applicable in Australia. How does this impact Australian businesses? For businesses with annual revenues over $75,000 AUD who have already registered for...
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PPC & AdWords

Struggling to learn the Adwords game?

My very first introduction to learning AdWords was through multiple videos, which comprehensively explained the whole process from setting up a campaign to its ongoing management. Sitting down and watching how all the individual components of AdWords...
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PPC & AdWords

Google Extended Text Ads Are Now Live

Google’s Longer Ad Text is Now Live. Better Lead Quality for Businesses Effective advertising with relevant search results for user, better leads for business. Google Ads will now have 2 headlines, each with 30 characters, and a long description of 8...
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PPC & AdWords

Google Announces Mobile-First Changes

Last night, at its Performance Summit in San Francisco, Google announced that advertisers would soon be able to make individual bids for Google AdWords for desktop, tablet and mobile. This is in response to internet usage trends globally. According t...
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Marketing

What Businesses Can Learn from Telstra's Latest Outage

Yesterday, Telstra's internet service went down bringing many businesses reliant on their service to a standstill. One day later and the issue is still not fixed. It's not the first time this happened, it's the fourth outage since February this year....
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SEO

How to be found in Google Maps

The need to get exposure online is important for many businesses.  One quick way to be discovered online is to get your business listed in Google Maps. If you type in a search term, such as "Plumber Melbourne" you will notice that 3 local businesses ...
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