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PPC & AdWords

Google Announces Mobile-First Changes

Last night, at its Performance Summit in San Francisco, Google announced that advertisers would soon be able to make individual bids for Google AdWords for desktop, tablet and mobile. This is in response to internet usage trends globally. According t...
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Marketing

What Businesses Can Learn from Telstra's Latest Outage

Yesterday, Telstra's internet service went down bringing many businesses reliant on their service to a standstill. One day later and the issue is still not fixed. It's not the first time this happened, it's the fourth outage since February this year....
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SEO

How to be found in Google Maps

The need to get exposure online is important for many businesses.  One quick way to be discovered online is to get your business listed in Google Maps. If you type in a search term, such as "Plumber Melbourne" you will notice that 3 local businesses ...
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Digital Marketing

Should You AMP Your Web Pages?

Late last year, Google announced the ‘Accelerated Mobile Pages Project’ (AMP), an open source initiative aimed at improving download speed of web pages on phones. It was the result of a collaboration between Google and 7 European publishers. After al...
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PPC & AdWords

The Google Search Page Redesign: Fewer Ads, Bigger Ad Spends

Google has changed its search result page, removing ads from the right-hand side and replacing organic results with more paid search listings. You probably noticed the change already, when you search on Google, you will no longer see AdWords advertis...
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Digital Marketing

The Digital Marketing Trends of 2016

Digital marketing has always been fast shifting terrain. 2016 will be more of the same as digital marketers try to cater to the ever-growing number of smartphone browsers and shoppers. We already know the following: online shopping on smartphones is ...
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Digital Marketing

Top Skills For Marketers Wanting to Transition to Digital

A fellow marketer recently asked me about digital - specifically about what would be the best areas to focus on if they wanted to upskill. It's a great question - one I am often asked. As a company who is always on the look out for digital talent, th...
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Digital Marketing

When marketing personalisation goes terribly wrong

I love digital marketing. I am a passionate believer in how it levels the playing field for businesses of all shapes and sizes! There are times though when I think marketing has gone too far. An area of concern is personalisation. In most cases it ca...
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SEO

Directories that offer free online listings for Australian Businesses

If you are not an established brand, it can be a little more difficult to improve your visibility online. That's where listing your business on free directories can help. The best one is Google My Business. It's Google's entry level product and it's ...
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PPC & AdWords

AdWords: What if my competitor clicks on my ads?

Last week, I spoke about Google AdWords at a Mortgage Broker workshop when I got asked if Google could tell if someone from the same IP address was clicking on his ads. You could have heard a pin drop! Naturally the guy was worried that someone might...
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