LATEST POSTS

PPC & AdWords

Google Ads: The End Of The Average Position Metric

Google will be removing the average position reporting metric from Google Ads this month. The average position metric has been an insightful metric that many Google Ad users have grown to love. However, Google has decided to bid adieu to this key met...
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Digital Marketing

Misleading Content – Its Impact on Consumers and Businesses

Whether it is a video title that you see on Facebook while scrolling through your feed or a headline of an article that doesn’t live up to its expectations when you start reading it, we have all come across misleading content when searching the web. ...
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eCommerce

How to Measure the Effectiveness of your e-Commerce Campaigns

Effective measurement of your marketing campaigns is essential if you want to optimise your marketing spend, improve advertising efficiency and understand the campaigns are profitable and unprofitable. The beauty of an e-commerce store is that measur...
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eCommerce

Should You Start An e-Commerce Store?

  Many Australian retailers have been reaping the benefits of taking their store online while other retailers have been slow to respond. The perceived ease of setting up an online store has meant that the number of start up e-commerce stores have als...
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eCommerce

15 Ways To Boost e-Commerce Sales

Attracting and retaining customers is a common problem for many online store owners.  However, the best and most effective way to boost your online sales is through a well-planned marketing campaign where you have several things that work together to...
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eCommerce

Online Shopping Trends and Stats in 2019 | Swoop Digital

Online shopping is growing, and many retailers have now adapted to the evolving preferences of consumers. They have now adopted a multi-channel approach. Competition from international retailers like Amazon has grown and it is becoming critically imp...
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Digital Marketing

2019 Digital Marketing Predictions: 8 Things You Need To Know

With 2018 over and all its happenings included, 2019 has arrived and with it comes new ideas, concepts, technologies and prospects. You can read our previous blog post on what happened in the digital landscape in 2018 to see how this has helped view ...
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Digital Marketing

Digital Marketing Wrap Up: A look back at the landscape in 2018

What a year we’ve had in the digital space! 2018 has proved to be a year of development and has set the scene to be able to catapult and solidify future ideas, concepts and trends into 2019. So, let’s look back at the year we’ve had:                 ...
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Digital Marketing

Can Artificial Intelligence and Machine Learning Make Us Smarter

In September, the Swoop Team attended the Google Partners Summit as part of our commitment to be the best Google Ads agency in Australia to discuss Artificial Intelligence (AI )and Machine Learning. With some fantastic insights provided by Elizabeth ...
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SEO

5 Key Tips To Optimise Your Business For Voice Search

In the first episode of our Swoop Scoops Video Series, hear from our Digital Marketing Manager, Elise Draper, who takes you through 5 key tips to help you optimise your business for voice search. https://youtu.be/nl_t172heug Video Highlights: 00:19 –...
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