LATEST POSTS

Digital Marketing

Digital Marketing Wrap Up: A look back at the landscape in 2018

What a year we’ve had in the digital space! 2018 has proved to be a year of development and has set the scene to be able to catapult and solidify future ideas, concepts and trends into 2019. So, let’s look back at the year we’ve had:                 ...
Read More

Digital Marketing

Can Artificial Intelligence and Machine Learning Make Us Smarter

In September, the Swoop Team attended the Google Partners Summit as part of our commitment to be the best Google Ads agency in Australia to discuss Artificial Intelligence (AI )and Machine Learning. With some fantastic insights provided by Elizabeth ...
Read More

SEO

5 Key Tips To Optimise Your Business For Voice Search

In the first episode of our Swoop Scoops Video Series, hear from our Digital Marketing Manager, Elise Draper, who takes you through 5 key tips to help you optimise your business for voice search. https://youtu.be/nl_t172heug Video Highlights: 00:19 –...
Read More

Social Media

5 Instagram Tips That Will Save You Time And Get Results

For many small businesses posting to Instagram is often at the end of the to-do list and is done without much thought of a strategy and the real impact it can have on brand awareness. We have put together some tips and tricks to make sure you get the...
Read More

Digital Marketing

Google Partners Summit 2018

In September, the Swoop Team was invited to attend to the First Google Partners Summit in Melbourne. Google revealed exclusive information as well as many new products to come for advertisers. The deployment of these updates has either already taken ...
Read More

eCommerce

Consumer Trends & Takeaways For Australian Retailers

Consumer behaviour is changing, and there are important implications for retailers according to Google Australia’s Retail Lead, Colin Barnard. Our expectations of retailers, particularly those who sell online, have altered. It’s important that retail...
Read More

Digital Marketing

A Focus on Content Marketing

Life online has never been as dynamic as it is today. Videos and news posts go viral by the minute, only to be sucked into the black hole of the World Wide Web hours later. Shiny new social media networks bravely step onto the scene with another netw...
Read More

Digital Marketing

Facebook Algorithm Changes: 7 Steps To Boost Your Reach

Mark Zuckerberg recently announced that Facebook would be changing its news feed algorithm to prioritise content from “friends, family and groups.” This means that, unfortunately, businesses may see a substantial decrease in organic reach. To ensure ...
Read More

Digital Marketing

How to Generate Ideas for Content Marketing

Having writer’s block is no joke, and the stress is only compounded when you witness the constant barrage of stats and metrics proving just how crucial content marketing is for your reputation and reach online. Even the best digital marketing agency ...
Read More

Digital Marketing

Three Steps to Building a Great Content Strategy

There are a lot of reasons for the massive upswing in content generation on the web over these past few years. Content brings brands together with customers, it can increase conversions, and it costs a lot less (62% less according to DemandMetric) th...
Read More