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PPC & AdWords

What is AdWords Express?

Today I sat on a Google hangout with Google to learn about AdWords Express. So what is AdWords Express? AdWords Express is a super fast way to use Google AdWords without having any knowledge of keywords. It is designed for small local businesses who ...
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Social Media

Facebook Changes the Rules Again

The Facebook Timeline is now coming to Facebook Pages.  The changes follow the release of the timeline to Personal Profiles and Facebook Groups and will be rolled out 31st March. You can see an example of how one creative person, put the new timeline...
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Social Media

Social Media Statistics

Not sure about social media? You might think it is all hype but there is no denying that people are spending an extraordinary amount of time on social media. Here are some interesting videos on social media statistics from the author of Socialnomics,...
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SEO

How to Get Listed For Local Search

If you are a local business, getting your business found and set up properly is essential. There are three components to this. These include: Off Site / Off places Google Places Website One critical thing to keep in mind when doing local SEO is that ...
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Social Media

How to Develop an Effective Facebook Strategy

It seems just about everyone has jumped aboard the Facebook gravy train - most not very successfully. The issue is that most businesses have failed to develop an effective social media strategy. In fact, according to www.emarketer.com (Dec 2010), it ...
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SEO

How to Get Off Page One of Google

Most people ask us for help to get onto page one, position one on Google. However, sometimes we have people ask the complete opposite. Normally, this is because there is negative information about them that they would keep private. Most times the sit...
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Marketing

Pricing and Advertising in the FMCG Industry

Pricing in a market with a duopoly is tough - especially for FMCG brands like Coca Cola, Birds Eye and Nestle. Its a vicious cycle Everyone including manufacturers get caught in a vicious cycle. Retailers squeeze brands for promotional spend and bran...
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PPC & AdWords

How The Google Adwords Auction Works

Not sure how to bid in Google Adwords or how to determine the price you pay. I could send you to an informative but dry presentation on YouTube I watched yesterday but this is a much quicker read. Here is an interesting infographic on how the Google ...
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Social Media

Facebook Australian Statistics

Facebook now has over 50% market penetration in Australian with nearly 10.7 million users (Nov 2011). This is up 600,000 from 6 months ago. Australian's lag behind the US in terms of market penetration but only by 0.15 percentage points. According to...
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SEO

Tips to Get Ahead in the Era of Social Search

The recent launch of Google+ has heralded a fundamental change to the way search engine optimisation will work in the future. Search engine optimisation is no longer just about getting a wide variety of links with a mixture of high authority links th...
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