LATEST POSTS

SEO

Has Your Website Traffic Taken A Hit

Recently Google introduced a major update called Penguin that caused many websites to experience a big drop in traffic since the update. Any websites that were seen as spammy, over optimised or that were thought to have brought links from blog networ...
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Video Marketing

How to Get Your Video Indexed in Google

There is no doubt, video is a major force in online marketing. You Tube is now the second biggest search engine and many websites are now putting video on their website to help improve site stickiness and provide additional information. Video can als...
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PPC & AdWords

Three Changes in AdWords You Need to Know About

Over the last few weeks there has been quite a lot changes in Google Advertising. In this post, I am going to highlight the the 3 top changes that have the potential to impact the performance of your account both positively and negatively. Changes to...
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Digital Marketing

Digital Marketing Trends 2012

Recently I attended an Australian Marketing Institute breakfast featuring the theme "Where to Next." The breakfast highlighted insights hot off the press from three of Australia's best trends research studies. One of the presentations from Steve Samm...
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Social Media

What's the Return on Investment Social Media

A common question often asked is what is the return on investment of social media.  To which there is often a number of possible responses depending on who is asking. Without trying to sound facetious, some of the many possible replies are: Whats the...
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Marketing

Marketing Tactics and the Law of Reciprocity

A recent event that occurred while I stopped at traffic lights reminded me of the book "Influence" by Robert Cialdini. In this book Cialdini gives some great tactics on how to sell and influence. Since marketing and sales are intertwined, I had to ma...
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SEO

Managing Your Online Reputation on Facebook

Swoop Digital was contacted prior to Easter to discuss the situation about Ben Polis and managing his online reputation by SYN radio. [powerpress] For those not familiar with the story, Ben Polis was the founder and CEO of Energy Watch who got into h...
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Digital Marketing

The Power Of Infographics

If you are looking for a powerful web marketing strategy and you want to something a little bit differently than just link building and pay per click advertising, why not consider creating Infographics. Broadening your marketing activities will pay d...
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PPC & AdWords

What is AdWords Express?

Today I sat on a Google hangout with Google to learn about AdWords Express. So what is AdWords Express? AdWords Express is a super fast way to use Google AdWords without having any knowledge of keywords. It is designed for small local businesses who ...
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Social Media

Facebook Changes the Rules Again

The Facebook Timeline is now coming to Facebook Pages.  The changes follow the release of the timeline to Personal Profiles and Facebook Groups and will be rolled out 31st March. You can see an example of how one creative person, put the new timeline...
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