Swoop Digital Marketing Blog

Mobile Marketing Trends

26/08/12 4:15 PM

One of the big trends predicted in 2012 was that Mobile Internet will be big. So is mobile internet there yet? With over 52% of Australians owning smart phones and over 94% researching products and services on mobile devices, that's a statistic most ...

PPC & AdWords

How Much Should A Business Spend on AdWords

24/08/12 9:04 AM

A question we are often asked is how much should I spend on Google AdWords? How much you spend depends on several factors. These include: Your businesses goals & objectives e.g. sales, leads or brand awareness The competitiveness of the market How we...

Marketing

How Much Should You Spend on Marketing

23/08/12 10:16 AM

A question I am often asked is how much should I spend on marketing? Unfortunately there is no simple way to answer this question. However, there are some general guidelines which you can follow to help determine your marketing budget. It is our obse...

Digital Marketing

Door Knocking versus e-Marketing

19/08/12 2:50 PM

We were recently contacted by Channel 10's "The Project" asking to comment on Door Knocking versus e-Marketing. This led me to ponder the relative merits of each technique and I thought I would share them with you here I am biased Before I write anyt...

Digital Marketing

The Future Data Driven Marketing & Privacy

12/07/12 2:57 PM

New laws are currently being proposed in Parliament regarding the collection of marketing data and privacy. These laws follow closely on the footsteps of cookie opt-in laws that came into force in Europe at the end of May. Rumblings about privacy hav...

SEO

What's New In SEO

11/07/12 11:27 AM

A few months back I wrote an article about SEO and the big changes to Google's algorithm that took place on April 25th this year. Since writing my article, there was another update in late May / early June. The April "Penguin" updates followed on fro...

Marketing

5 Things You Can Learn From Steve Jobs About Marketing

25/06/12 11:58 AM

Having recently finished reading a biography about Apple's Founder Steve Jobs, I thought it was worth while outlining some key lessons on how Jobs took Apple from being good to great. These 5 simple ideas will help any CEO or business owner transform...

SEO

What To Look For In An SEO Company

24/05/12 9:42 AM

Some SEO Firms prey on people with little knowledge. Having knowledge about SEO is a good thing and we actively encourage it. The trouble is that undertaking a cursory search on the Internet about SEO will bring information containing some truths, so...

SEO

Pinterest for your SEO Strategies

23/05/12 9:10 AM

Last week we provided you with a brief overview of Pinterest: how it came about, its spectacular rise in the social media scene, how to use it, the people who are using it and finally and more importantly – that you can use it to promote your busines...

Social Media

Want to Get Pinterest For Your Business?

12/05/12 12:30 AM

Read on and learn more about Pinterest and how it can help your business grow. 2012 marked the meteoric rise of a player in the social media arena. Today, Pinterest is one of the most widely used social media platforms along with Facebook, Twitter an...

How To Market Your Mobile App

Are You Promising But Not Delivering?

Mobile Advertising & Local Business

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