LATEST POSTS

Marketing

5 Ways To Outperform Your Competition

Here at Swoop Digital we like to analyse why some businesses are more successful at getting results than others. We've been looking at two competing businesses - one that has been quite successful in selling its products and is a market leader in the...
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SEO

Why Link Building For SEO Is So 2000

If you are a local business aiming to get to page one of Google, it's important to know a few facts about SEO. The truth is that SEO is not just about building links. Link building for SEO is just so 2000. SEO is about keywords, social, site architec...
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Marketing

Digital Marketing Strategy Before Tactics Please

As a traditional marketer who has transitioned to digital marketing, I am often confronted with hundreds of articles on how to market within specific media (like Facebook, Twitter, SEO, paid search etc). While this is useful and each media have their...
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Mobile Marketing

How To Market Your Mobile App

Mobile apps are a hot commodity. They’re the latest craze sweeping the digital landscape. As smartphone & tablet penetration continues to increase , it is inevitable that users are turning to mobile apps to manage important stuff like appointments, s...
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Marketing

Are You Promising But Not Delivering?

Many businesses make promises but what separates a good business from a great business is their ability to honor the promises that they make to their customers. Let's face it, it is easy to make a promise but it's far harder to keep them. Making prom...
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PPC & AdWords

Mobile Advertising & Local Business

Why Mobile Advertising Is Important for Local Business With 52% of Australians owning smart phones & over 94% researching products and services on mobile devices, mobile advertising is becoming critical. It is also hard to ignore the fact that ads do...
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Mobile Marketing

Mobile Marketing Trends

One of the big trends predicted in 2012 was that Mobile Internet will be big. So is mobile internet there yet? With over 52% of Australians owning smart phones and over 94% researching products and services on mobile devices, that's a statistic most ...
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PPC & AdWords

How Much Should A Business Spend on AdWords

A question we are often asked is how much should I spend on Google AdWords? How much you spend depends on several factors. These include: Your businesses goals & objectives e.g. sales, leads or brand awareness The competitiveness of the market How we...
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Marketing

How Much Should You Spend on Marketing

A question I am often asked is how much should I spend on marketing? Unfortunately there is no simple way to answer this question. However, there are some general guidelines which you can follow to help determine your marketing budget. It is our obse...
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Digital Marketing

Door Knocking versus e-Marketing

We were recently contacted by Channel 10's "The Project" asking to comment on Door Knocking versus e-Marketing. This led me to ponder the relative merits of each technique and I thought I would share them with you here I am biased Before I write anyt...
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