Swoop Digital Marketing Blog

How To Work Out Why Your Website Traffic Has Dropped

11/03/13 11:07 AM

A business contacted us recently to try and understand why their client's website traffic had taken a dive. They were comparing website traffic in Google Analytics for one month this year versus the previous year. Their website traffic had dropped n...

Analytics

How to Give Access to Your Analytics Account

13/01/13 4:06 PM

1. Access analytics by going to http://www.google.com/analytics/ and select “sign in” 2. Select your account by clicking on link to your account as highlighted below or the “All Accounts” tab 3. Once you are in your account, click on the admin tab ...

Social Media

How to Share Access to Your Facebook Business Page

11/01/13 2:58 PM

In most cases, to provide access to your page, that you want to give access to the person needs to have either: • Liked your page • Be a friend in of yours in your personal profile Note: Facebook changes these rules from time to time. Because you m...

Website Design

Tools That Reveal Why Visitors Leave Your Website

8/01/13 10:59 AM

Ever get the feeling that your website could be better but not quite sure why? Your intuition might be right. If you are in that position, it's a good idea to start writing down all the things you believe are not quite right. Your step is to use a f...

SEO

Google Panda Impacts 1.3% of Search Queries

28/12/12 11:33 AM

Google brought in an early Christmas present in the form of yet another update to it's algorithm. This update - the 23rd in the Panda series impacted about 1.3% of English queries. The previous version impacted only 0.8% of English queries. The Pan...

eCommerce

How To Drive eCommerce Sales With Paid Ads | Swoop Digital

16/12/12 5:47 PM

In the first part of this series, we focused on a number of tactics that you can include in your marketing plan to help set the right foundation for your e-commerce website. We discussed that a "build it and they will come" approach no longer works a...

PPC & AdWords

5 Powerful Remarketing Strategies

25/11/12 1:52 AM

Re-marketing or retargeting as it is also known, is a powerful marketing tactic if used well. For the benefit of people not familiar with re-marketing, let me first explain what remarketing is. Retargeting is a powerful technique that uses the Google...

Marketing

5 Ways To Outperform Your Competition

23/11/12 1:46 PM

Here at Swoop Digital we like to analyse why some businesses are more successful at getting results than others. We've been looking at two competing businesses - one that has been quite successful in selling its products and is a market leader in the...

SEO

Why Link Building For SEO Is So 2000

20/11/12 8:50 AM

If you are a local business aiming to get to page one of Google, it's important to know a few facts about SEO. The truth is that SEO is not just about building links. Link building for SEO is just so 2000. SEO is about keywords, social, site architec...

Marketing

Digital Marketing Strategy Before Tactics Please

19/11/12 9:37 AM

As a traditional marketer who has transitioned to digital marketing, I am often confronted with hundreds of articles on how to market within specific media (like Facebook, Twitter, SEO, paid search etc). While this is useful and each media have their...

Whats New In Google Adwords & How It Impacts You

Product Listing Ads Can Now Appear on Google Shopping

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