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SEO

How to Pick a Good SEO Company

Picking a good SEO company is hard. No matter how well credentialed a business might appear to be, you never know what skeletons they have lurking in the cupboard. Would you choose an SEO company because they had been featured in several high profile...
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PPC & AdWords

Using Trademarks In Online Advertising

Google recently announced that it will be updating it's policy on trademarks to allow advertisers to bid on trademark terms where they were previously unable to. What this means for trademark owners? You will no longer be able to file complaints to G...
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Social Media

Whats New In Facebook & How It Impacts You

It seems hardly a day goes by without some change happening on Facebook. This year is no exception. Facebook have announced some major changes that will impact most users and businesses in one way or another. In this post, we are going to take you th...
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PPC & AdWords

Whats New In Google Adwords & How It Impacts You

Google are always innovating and updating. Changes can happen very quickly so it can be challenging to keep up with them. While there always seems to be a lot of buzz about the changes they make to their organic search algorithm, there has also been ...
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eCommerce, PPC & AdWords

Product Listing Ads Can Now Appear on Google Shopping

Yesterday Google announced that Product Listing Ads will now be eligible to appear on Smartphones. Now if you are not sure what a Product Listing Ad is, they are simply ads that appear in Google's search results with images and prices displayed. Evid...
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PPC & AdWords

The Skinny on Enhanced Campaigns

Google AdWords just got a major upgrade with the announcement that enhanced campaigns are coming effective from June this year. Here we give you an overview of what it is and why this change has been made. So What Are Enhanced Campaigns? Essentially,...
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SEO

How To Work Out Why Your Website Traffic Has Dropped

A business contacted us recently to try and understand why their client's website traffic had taken a dive. They were comparing website traffic in Google Analytics for one month this year versus  the previous year. Their website traffic had dropped n...
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Analytics

How to Give Access to Your Analytics Account

1. Access analytics by going to http://www.google.com/analytics/ and select “sign in” 2. Select your account by clicking on link to your account as highlighted below or the “All Accounts” tab   3. Once you are in your account, click on the admin tab ...
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Social Media

How to Share Access to Your Facebook Business Page

In most cases, to provide access to your page, that you want to give access to the person needs to have either: • Liked your page • Be a friend in of yours in your personal profile   Note: Facebook changes these rules from time to time. Because you m...
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Website Design

Tools That Reveal Why Visitors Leave Your Website

Ever get the feeling that your website could be better but not quite sure why?  Your intuition might be right. If you are in that position, it's a good idea to start writing down all the things you believe are not quite right. Your step is to use a f...
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