LATEST POSTS

Mobile Marketing

How To Market Your Mobile App

Mobile apps are a hot commodity. They’re the latest craze sweeping the digital landscape. As smartphone & tablet penetration continues to increase , it is inevitable that users are turning to mobile apps to manage important stuff like appointments, s...
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Marketing

Are You Promising But Not Delivering?

Many businesses make promises but what separates a good business from a great business is their ability to honor the promises that they make to their customers. Let's face it, it is easy to make a promise but it's far harder to keep them. Making prom...
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PPC & AdWords

Mobile Advertising & Local Business

Why Mobile Advertising Is Important for Local Business With 52% of Australians owning smart phones & over 94% researching products and services on mobile devices, mobile advertising is becoming critical. It is also hard to ignore the fact that ads do...
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Mobile Marketing

Mobile Marketing Trends

One of the big trends predicted in 2012 was that Mobile Internet will be big. So is mobile internet there yet? With over 52% of Australians owning smart phones and over 94% researching products and services on mobile devices, that's a statistic most ...
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PPC & AdWords

How Much Should A Business Spend on AdWords

A question we are often asked is how much should I spend on Google AdWords? How much you spend depends on several factors. These include: Your businesses goals & objectives e.g. sales, leads or brand awareness The competitiveness of the market How we...
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Marketing

How Much Should You Spend on Marketing

A question I am often asked is how much should I spend on marketing? Unfortunately there is no simple way to answer this question. However, there are some general guidelines which you can follow to help determine your marketing budget. It is our obse...
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Digital Marketing

Door Knocking versus e-Marketing

We were recently contacted by Channel 10's "The Project" asking to comment on Door Knocking versus e-Marketing. This led me to ponder the relative merits of each technique and I thought I would share them with you here I am biased Before I write anyt...
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Digital Marketing

The Future Data Driven Marketing & Privacy

New laws are currently being proposed in Parliament regarding the collection of marketing data and privacy. These laws follow closely on the footsteps of cookie opt-in laws that came into force in Europe at the end of May. Rumblings about privacy hav...
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SEO

What's New In SEO

A few months back I wrote an article about SEO and the big changes to Google's algorithm that took place on April 25th this year. Since writing my article, there was another update in late May / early June. The April "Penguin" updates followed on fro...
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Marketing

5 Things You Can Learn From Steve Jobs About Marketing

Having recently finished reading a biography about Apple's Founder Steve Jobs, I thought it was worth while outlining some key lessons on how Jobs took Apple from being good to great. These 5 simple ideas will help any CEO or business owner transform...
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