LATEST POSTS

technology

The Ways We Work

It’s fair to say that no one saw 2020 coming. It could also be fair to say, though - that it has forced business to develop and change at a rapid pace. Some change not desired, others a welcome relief.  For a lot of employees, this is Working From Ho...
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Marketing

Marketing to your customer - Now & Then

Any decent marketing campaign will have the basics covered, including your customer personas and customer journey map. However, these documents can sometimes become a box-ticking activity rather than a tool to shape the way that you market and commun...
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Social Media

Are you a social business?

When you hear about a new business, what's the first thing you do? Look them up online? For me, I look them up social media.  No Instagram page? Disaster.  Has an instagram presence but they’ve posted 3 times in a year? What a waste of time. Business...
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technology

ARE WE ON THE VERGE OF THE 5TH INDUSTRIAL REVOLUTION?

The 1st Industrial Revolution started in the 1760s and it took us 60-70 years to progress to mass production and the assembly lines of the 1890s; better known as the 2nd Industrial Revolution. Fast forward 100 years and we have seen the development o...
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Marketing

How to communicate your response to Coronavirus on your website

Right now there is a lot of concern and fear due to the impact of COVID-19. Not only are people panic buying essentials, they may even be holding off buying other goods and services in order to maintain food supplies. From a business perspective, som...
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PPC & AdWords

Google Ads Metrics: what does CTR, CPC, CPA and other statistics mean?

If you have been advertising on Google Ads, it's a good idea to understand what the main metrics mean and why there are important.  If you outsource your Google Ads management, understanding them will help you understand your monthly reports better a...
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PPC & AdWords

What to look for when hiring a Google Ads Manager

If you are looking to hire a Google Manager, you need to know what you are getting for the money you invest in managing your advertising campaigns. Some Google Ads Managers run set and forget campaigns which means you may not be getting the best resu...
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PPC & AdWords

How to Download A Google Ads Australian Tax Invoice

It's common for finance departments, bookkeepers and accountants to ask for invoices and statements relating to advertising expenses and GST. As a result, one of our most frequently asked questions is "how to download a Google Ads invoice." This has ...
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eCommerce

How to Increase Online Sales on Amazon

When Amazon opened its virtual doors for business 25 years ago, no one could anticipate what a dominating retail force it would become. Today this massive e-commerce site is one of the “Big Four” technological companies (the other three being Google,...
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eCommerce, Social Media

The Beginners Guide to Instagram Product Tags for Your eCommerce Store

With over 2 billion daily active users (and growing) Facebook is the social media “gorilla” that no business can afford to ignore. But what fewer business owners and marketing managers know is that its younger rival Instagram recently surpassed 1 bil...
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