2020 has seen consumers turn to online shopping more than ever - and this year's Christmas shopping period will be no exception.
With physical retail stores no longer able to offer that magical Christmas experience - businesses will be looking to their e-Comm capabilities to be the brand their target customer chooses amongst a sea of competition online.
Consumers are being urged to start their Christmas shopping earlier than expected this year with 55% of Australians concerned that their parcels aren’t going to arrive in time for the big day.
As a digital business, how are you prepared to manage this increase in traffic with your e-Comm offering?
Elements to consider for a successful e-Comm Christmas period include:
- Automated email funnels for cold & warm leads
- Lead capture and nurture campaigns
- Inventory management and alerts
- Abandoned cart communications
- Pre, During & Post Christmas campaigns
- Targeted & retargeting ads
- SEO & Social Media
We know...it sounds like a lot. And it is, but if you’re serious about a successful Christmas period then we’re serious about helping your business set up for growth.
#SwoopDigital are the Melbourne digital experts and as a HubSpot agency partner in Melbourne we’re well equipped to ensure you’ve got the digital infrastructure you need for a thriving e-Comm solution.
Did you know that a strong abandoned cart email strategy can contribute a 12% uplift in revenue? We want this for you, and we know how to do it. With 60-80% of carts being abandoned, only 1 third of carts are actually purchasing with your business.
Want to change that?
Give Swoop Digital a call, we’re on your team!