How to Generate Ideas for Content Marketing

Posted by Carol on 1/11/17 4:48 PM

Having writer’s block is no joke, and the stress is only compounded when you witness the constant barrage of stats and metrics proving just how crucial content marketing is for your reputation and reach online.

Even the best digital marketing agency has struggled to come up with content ideas at one point or another. Below are some top tips from experts to get your creative juices flowing and have you producing loads of fantastic content that will connect with and engage your visitors and customers.

Do a brain dump

Throw away the notion that all of your writing must be top quality for a moment and start free writing. Jot down ideas as quickly as they arrive in your brain, and you will be sure to have a large pool of content waiting for you to pick and choose from. Also, not every idea is going to be a winner, but remember that none of us are brilliant 100% of the time.

Check in on your analytics

The analytical information you gather from your analytics tool is a gold mine for content ideas. You can use a lot of this critical information to determine what content to create. Look at details like:

  • Where your readership is coming from
  • What pages they are visiting on your site (and from which page they most commonly exit your site)
  • How they are interacting with your website

See what influencers are up to

Know any key influencers in your industry or related areas of interest? Check in on them and see what they are posting to social media, to YouTube, to their blogs, and any other forums they use to express their interests and opinions. Not only will these ideas inspire you, but there is a pretty good chance that your target audience will also be quite interested in the content shared by these influencers, and therefore your content.

See what your followers are up to

If you don’t already have social media pages set up for your business, now is the time to do it. Your friends, fans, and followers online are a trove of fantastic content ideas, from addressing questions about your product to clarifying any misconceptions or concerns about your brand.

Pay particular attention to the pain points of your audience. Even if their struggles seem unrelated to your product or service, try to find a way to bind the two together while providing fresh, informative tips.

Enlist the help of a guest poster

The benefits of guest posting are vast, from tapping into another mind for creative ideas to spreading brand awareness and increasing engagement.

Guest posting is beneficial for you and the guest poster alike, as it will increase links, shares, brand reach, and brand awareness. It’s also a great way to boost your subscriber base and it can help you build up your brand’s social media profile.

Hire a digital marketing agency for expert advice.

Creating a successful content marketing campaign takes time, patience, and resources. Let Swoop Digital take care of your content marketing campaigns and other digital marketing strategies.

Contact us today to learn more about how you can improve your presence online at 1300 858 839.

Topics: Digital Marketing

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