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Swoop Digital

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Inbound Marketing, Lead Generation

The Difference between Inbound and Outbound Marketing

Every industry comes with its own terms and acronyms. Marketing is no different. Today, we’re going to break down the difference between inbound marketing and outbound marketing and how that difference matters to you. Outbound Marketing Explained Out...
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Inbound Marketing

What is Marketing Automation?

Marketing to attract potential customers is a tonne of work.  It’s often repetitive and you might feel like you’re constantly throwing EDM’s, advertisements, and posts at prospects who may or may not be interested. Marketing automation helps eliminat...
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Inbound Marketing, Lead Generation

Lead Generation vs Inbound Marketing – What’s the difference?

For an industry that’s all about creating understanding, marketing sure has some confusing terms. From complex concepts to unique jargon, marketing lingo is truly its own language. This can make understanding different strategies and practices quite ...
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Inbound Marketing, Lead Generation

Why CRM Marketing?

As a marketer, you collect important information with every campaign you release via customer interactions including clicks, views, and purchases from new and existing customers. Customer knowledge is one of the most valuable resources you can posses...
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Inbound Marketing, Lead Generation

What is Inbound Marketing?

Inbound marketing is the business practice of attracting customers by exposing them to content that is specifically tailored to their needs. Unlike outbound marketing, which takes a ‘spray to all fields’ approach, that may result in leads receiving c...
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technology

The Ways We Work

It’s fair to say that no one saw 2020 coming. It could also be fair to say, though - that it has forced business to develop and change at a rapid pace. Some change not desired, others a welcome relief.  For a lot of employees, this is Working From Ho...
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