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eCommerce

Tons of Traffic But no Sales? Five Ways to Grow Your Online Store

You’ve got a well-functioning modern website. It’s optimised for desktop and mobile. You’ve incorporated the best elements of eCommerce web design into the site, and you also have an eCommerce marketing strategy in place. As a result, your website is...
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eCommerce

Ecommerce Web Design: Considerations When Setting Up Your Online Store

So, you’ve decided to begin selling your products via an online store. Congratulations! It’s a big step, but you’re about to expose your products to a much wider audience than you ever could if you stuck to a traditional “bricks and mortar” approach....
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eCommerce

How to Measure the Effectiveness of your e-Commerce Campaigns

Effective measurement of your marketing campaigns is essential if you want to optimise your marketing spend, improve advertising efficiency and understand the campaigns are profitable and unprofitable. The beauty of an e-commerce store is that measur...
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eCommerce

Should You Start An e-Commerce Store?

  Many Australian retailers have been reaping the benefits of taking their store online while other retailers have been slow to respond. The perceived ease of setting up an online store has meant that the number of start up e-commerce stores have als...
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eCommerce

15 Ways To Boost e-Commerce Sales

Attracting and retaining customers is a common problem for many online store owners.  However, the best and most effective way to boost your online sales is through a well-planned marketing campaign where you have several things that work together to...
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eCommerce

Online Shopping Trends and Stats in 2019 | Swoop Digital

Online shopping is growing, and many retailers have now adapted to the evolving preferences of consumers. They have now adopted a multi-channel approach. Competition from international retailers like Amazon has grown and it is becoming critically imp...
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Digital Marketing

2019 Digital Marketing Predictions: 8 Things You Need To Know

With 2018 over and all its happenings included, 2019 has arrived and with it comes new ideas, concepts, technologies and prospects. You can read our previous blog post on what happened in the digital landscape in 2018 to see how this has helped view ...
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Digital Marketing

Google Partners Summit 2018

In September, the Swoop Team was invited to attend to the First Google Partners Summit in Melbourne. Google revealed exclusive information as well as many new products to come for advertisers. The deployment of these updates has either already taken ...
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eCommerce

Consumer Trends & Takeaways For Australian Retailers

Consumer behaviour is changing, and there are important implications for retailers according to Google Australia’s Retail Lead, Colin Barnard. Our expectations of retailers, particularly those who sell online, have altered. It’s important that retail...
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Digital Marketing

A Focus on Content Marketing

Life online has never been as dynamic as it is today. Videos and news posts go viral by the minute, only to be sucked into the black hole of the World Wide Web hours later. Shiny new social media networks bravely step onto the scene with another netw...
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