LATEST POSTS

eCommerce

Make it a Merry Christmas with a smart E-Comm

2020 has seen consumers turn to online shopping more than ever - and this year's Christmas shopping period will be no exception. With physical retail stores no longer able to offer that magical Christmas experience - businesses will be looking to the...
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eCommerce

BENEFITS OF BEING AN AUSSIE ECOMM BRAND

So you know you want to take your business digital. You want to be an ecommerce brand, but you’re not really sure how or why? What any marketing manager or business wants to know is: what are the benefits to my business of ecommerce marketing?  So we...
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eCommerce

eCommerce in Australia

In the early days of the consumer internet, online marketing was at its simplest. You created a website and let it be your online shopfront – that was more or less it. But in real-world terms, that is now the equivalent of putting out a sandwich boar...
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Marketing

The Tools Of The Trade

Google Ads Facebook Sponsored Posts Instagram Stories... All of these are tools businesses can use to boost their audience engagement, increase awareness, and follow potential customers around the internet until they agree to spend with you. However,...
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Marketing

SEGMENTATION - WHY ONE SIZE DOES NOT FIT ALL

When you read the words “One Size Fits All’ do you immediately roll your eyes into the back of your head? In an age of so much personalisation and customisation at our fingertips, why would a consumer want something that fits everybody? They want som...
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technology

The Ways We Work

It’s fair to say that no one saw 2020 coming. It could also be fair to say, though - that it has forced business to develop and change at a rapid pace. Some change not desired, others a welcome relief.  For a lot of employees, this is Working From Ho...
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Marketing

Marketing to your customer - Now & Then

Any decent marketing campaign will have the basics covered, including your customer personas and customer journey map. However, these documents can sometimes become a box-ticking activity rather than a tool to shape the way that you market and commun...
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Social Media

Are you a social business?

When you hear about a new business, what's the first thing you do? Look them up online? For me, I look them up social media.  No Instagram page? Disaster.  Has an instagram presence but they’ve posted 3 times in a year? What a waste of time. Business...
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technology

ARE WE ON THE VERGE OF THE 5TH INDUSTRIAL REVOLUTION?

The 1st Industrial Revolution started in the 1760s and it took us 60-70 years to progress to mass production and the assembly lines of the 1890s; better known as the 2nd Industrial Revolution. Fast forward 100 years and we have seen the development o...
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Marketing

How to communicate your response to Coronavirus on your website

Right now there is a lot of concern and fear due to the impact of COVID-19. Not only are people panic buying essentials, they may even be holding off buying other goods and services in order to maintain food supplies. From a business perspective, som...
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