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eCommerce

How to Increase Online Sales on Amazon

When Amazon opened its virtual doors for business 25 years ago, no one could anticipate what a dominating retail force it would become. Today this massive e-commerce site is one of the “Big Four” technological companies (the other three being Google,...
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eCommerce, Social Media

The Beginners Guide to Instagram Product Tags for Your eCommerce Store

With over 2 billion daily active users (and growing) Facebook is the social media “gorilla” that no business can afford to ignore. But what fewer business owners and marketing managers know is that its younger rival Instagram recently surpassed 1 bil...
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eCommerce

SEO for eCommerce: How to Drive More Organic Traffic to Your Store

If you have a website that has eCommerce capabilities, then you want to make sure it is optimised and working well. The nice thing about doing this is that once you get all of the "major muscle movements” correct, your website operates as a lead gene...
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eCommerce

Tons of Traffic But no Sales? Five Ways to Grow Your Online Store

You’ve got a well-functioning modern website. It’s optimised for desktop and mobile. You’ve incorporated the best elements of eCommerce web design into the site, and you also have an eCommerce marketing strategy in place. As a result, your website is...
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eCommerce

Ecommerce Web Design: Considerations When Setting Up Your Online Store

So, you’ve decided to begin selling your products via an online store. Congratulations! It’s a big step, but you’re about to expose your products to a much wider audience than you ever could if you stuck to a traditional “bricks and mortar” approach....
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PPC & AdWords

Google Ads: The End Of The Average Position Metric

Google will be removing the average position reporting metric from Google Ads this month. The average position metric has been an insightful metric that many Google Ad users have grown to love. However, Google has decided to bid adieu to this key met...
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Digital Marketing

Misleading Content – Its Impact on Consumers and Businesses

Whether it is a video title that you see on Facebook while scrolling through your feed or a headline of an article that doesn’t live up to its expectations when you start reading it, we have all come across misleading content when searching the web. ...
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eCommerce

How to Measure the Effectiveness of your e-Commerce Campaigns

Effective measurement of your marketing campaigns is essential if you want to optimise your marketing spend, improve advertising efficiency and understand the campaigns are profitable and unprofitable. The beauty of an e-commerce store is that measur...
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eCommerce

Should You Start An e-Commerce Store?

  Many Australian retailers have been reaping the benefits of taking their store online while other retailers have been slow to respond. The perceived ease of setting up an online store has meant that the number of start up e-commerce stores have als...
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eCommerce

15 Ways To Boost e-Commerce Sales

Attracting and retaining customers is a common problem for many online store owners.  However, the best and most effective way to boost your online sales is through a well-planned marketing campaign where you have several things that work together to...
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